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Online consumption communities : an introduction
Sauer, Nicola E.; Wiertz, Caroline - In: Psychology & marketing 32 (2015) 3, pp. 235-239
Persistent link: https://www.econbiz.de/10010527173
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A qualitative study of consumer-generated videos about daily deal web sites
Boon, Edward - In: Psychology & marketing 30 (2013) 10, pp. 843-849
Persistent link: https://www.econbiz.de/10010198539
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A picture says more than a thousand words : using consumer neuroscience to study instagram users' responses to influencer advertising
Pozharliev, Rumen; Rossi, Dario; De Angelis, Matteo - In: Psychology & marketing 39 (2022) 7, pp. 1336-1349
Persistent link: https://www.econbiz.de/10013280100
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Consumption-focused self-expression word of mouth : a new scale and its role in consumer research
Saenger, Christina; Thomas, Veronica L.; Johnson, … - In: Psychology & marketing 30 (2013) 11, pp. 959-970
Persistent link: https://www.econbiz.de/10010206848
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Pawsitively powerful : why and when pet influencers boost social media effectiveness
Di Cioccio, Martina; Pozharliev, Rumen; De Angelis, Matteo - In: Psychology & marketing 41 (2024) 7, pp. 1614-1628
Persistent link: https://www.econbiz.de/10014555635
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Nostalgia and negotiation : the electronic word-of-mouth and social well-being of older consumers
Wilson-Nash, Carolyn; Pavlopoulou, Ismini - In: Psychology & marketing 41 (2024) 3, pp. 532-546
Persistent link: https://www.econbiz.de/10014467611
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Temporary or permanent social media post? : the impact of product type
Anlamlier, Eda; Ulu, Sevincgul - In: Psychology & marketing 39 (2022) 9, pp. 1736-1746
Persistent link: https://www.econbiz.de/10013465110
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Effects of voice assistant recommendations on consumer behavior
Flavián Blanco, Carlos; Akdim, Khaoula; Casaló, Luis V. - In: Psychology & marketing 40 (2023) 2, pp. 328-346
Persistent link: https://www.econbiz.de/10014290680
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Influencers' "organic" persuasion through electronic word of mouth : a case of sincerity over brains and beauty
Filieri, Raffaele; Acikgoz, Fulya; Li, Chunyu; … - In: Psychology & marketing 40 (2023) 2, pp. 347-364
Persistent link: https://www.econbiz.de/10014290684
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Home cooking in the digital age : when observing food influencers on social media triggers the imitation of their practices
Sokolova, Karina; Vessal, Saeedeh Rezaee; Perez, Charles - In: Psychology & marketing 41 (2024) 5, pp. 1152-1171
Persistent link: https://www.econbiz.de/10014530981