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Collectivism fosters preventive behaviors to contain the spread of COVID-19 : implications for social marketing in public health
Cho, Hyewon; Guo, Yafei; Torelli, Carlos J. - In: Psychology & marketing 39 (2022) 4, pp. 694-700
Persistent link: https://www.econbiz.de/10013165425
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COVID-19 vaccines and anti-consumption : understanding anti-vaxxers hesitancy
Chaney, Damien; Lee, Michael S. W. - In: Psychology & marketing 39 (2022) 4, pp. 741-754
Persistent link: https://www.econbiz.de/10013165432
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Do touch interface users feel more engaged? : the impact of input device type on online shoppers' engagement, affect, and purchase decisions
Chung, Sorim; Kramer, Thomas; Wong, Elaine M. - In: Psychology & marketing 35 (2018) 11, pp. 795-806
Persistent link: https://www.econbiz.de/10011970113
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How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
Hilken, Tim; Chylinski, Mathew; Keeling, Debbie I.; … - In: Psychology & marketing 39 (2022) 3, pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
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Rewarding customers who keep a product : how reinforcement affects customers' product return decision in online retailing
Gelbrich, Katja; Gäthke, Jana; Hübner, Alexander - In: Psychology & marketing 34 (2017) 9, pp. 853-867
Persistent link: https://www.econbiz.de/10011738111
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The impact of fear on the effectiveness of customer empowerment-messages in online retailing
Atalay, A. Selin; El Kihal, Siham; Pfrang, Thilo - In: Psychology & marketing 39 (2022) 9, pp. 1677-1686
Persistent link: https://www.econbiz.de/10013465105
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Preliminary evidence for the neurophysiologic effects of online coupons : changes in oxytocin, stress, and mood
Alexander, Veronika; Tripp, Sophie; Zak, Paul J. - In: Psychology & marketing 32 (2015) 9, pp. 977-986
Persistent link: https://www.econbiz.de/10011340186
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Sense and sensibility in personalized e-commerce : how emotions rebalance the purchase intentions of persuaded customers
Pappas, Ilias O.; Kourouthanassis, Panos E.; Giannakos, … - In: Psychology & marketing 34 (2017) 10, pp. 972-986
Persistent link: https://www.econbiz.de/10011759127
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Tell it like it is : the effects of differing responses to negative online reviews
Esmark Jones, Carol L.; Stevens, Jennifer L.; … - In: Psychology & marketing 35 (2018) 12, pp. 891-901
Persistent link: https://www.econbiz.de/10011970105
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My username is IN! : The influence of inward vs. outward wandering usernames on judgments of online seller trustworthiness
Silva, Rita R.; Topolinski, Sascha - In: Psychology & marketing 35 (2018) 4, pp. 307-319
Persistent link: https://www.econbiz.de/10011970154