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AI in marketing, consumer research and psychology : a systematic literature review and research agenda
Mariani, Marcello M.; Perez-Vega, Rodrigo; Wirtz, Jochen - In: Psychology & marketing 39 (2022) 4, pp. 755-776
Persistent link: https://www.econbiz.de/10013165434
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Alexa, what do we know about conversational commerce? : insights from a systematic literature review
Lim, Weng Marc; Kumar, Satish; Verma, Sanjeev; … - In: Psychology & marketing 39 (2022) 6, pp. 1129-1155
Persistent link: https://www.econbiz.de/10013280062
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Autonomy and control : how political ideology shapes the use of artificial intelligence
Cui, Yuanyuan; Van Esch, Patrick - In: Psychology & marketing 39 (2022) 6, pp. 1218-1229
Persistent link: https://www.econbiz.de/10013280079
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Quantitative insights from online qualitative data : an example from the health care sector
Pitt, Christine; Mulvey, Michael S.; Kietzmann, Jan - In: Psychology & marketing 35 (2018) 12, pp. 1010-1017
Persistent link: https://www.econbiz.de/10011970096
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Consumer-machine relationships in the age of artificial intelligence : systematic literature review and research directions
Pentina, Iryna; Xie, Tianling; Hancock, Tyler; Bailey, … - In: Psychology & marketing 40 (2023) 8, pp. 1593-1614
Persistent link: https://www.econbiz.de/10014338308
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Luxury is what you say : analyzing electronic word-of-mouth marketing of luxury products using artificial intelligence and machine learning
Oc, Yusuf; Plangger, Kirk; Sands, Sean; Campbell, Colin L. - In: Psychology & marketing 40 (2023) 9, pp. 1704-1719
Persistent link: https://www.econbiz.de/10014338319
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One is the loneliest number ... two can be as bad as one : the influence of AI friendship apps on users' well-being and addiction
Marriott, Hannah R.; Pitardi, Valentina - In: Psychology & marketing 41 (2024) 1, pp. 86-101
Persistent link: https://www.econbiz.de/10014467469
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Consumers' responses to personalized service from medical artificial intelligence and human doctors
Zhang, Yiran; Tan, Wenying; Lee, Eun-Ju - In: Psychology & marketing 41 (2024) 1, pp. 118-133
Persistent link: https://www.econbiz.de/10014467474
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How gamifying AI shapes customer motivation, engagement, and purchase behavior
Elmashhara, Maher Georges; De Cicco, Roberta; Silva, … - In: Psychology & marketing 41 (2024) 1, pp. 134-150
Persistent link: https://www.econbiz.de/10014467479
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Designing the digitalized guest experience : a comprehensive framework and research agenda
Youssofi, Alexandra; Jeannot, Florence; Jongmans, Eline; … - In: Psychology & marketing 41 (2024) 3, pp. 512-531
Persistent link: https://www.econbiz.de/10014467610