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Eclipsing : when celebrities overshadow the brand
Ilicic, Jasmina; Webster, Cynthia M. - In: Psychology & marketing 31 (2014) 11, pp. 1040-1050
Persistent link: https://www.econbiz.de/10010460828
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Identifying (our) donors : toward a social psychological understanding of charity selection in Australia
Chapman, Cassandra M.; Louis, Winnifred R.; Masser, … - In: Psychology & marketing 35 (2018) 12, pp. 980-989
Persistent link: https://www.econbiz.de/10011970095
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How the young adult consumer segment responds to trusty and committed marketing relationship
Ndubisi, Nelson Oly; Nataraajan, Rajan - In: Psychology & marketing 35 (2018) 12, pp. 923-935
Persistent link: https://www.econbiz.de/10011970101
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Brand consumption and narrative of the self
Schembri, Sharon; Merrilees, Bill; Kristiansen, Stine - In: Psychology & marketing 27 (2010) 6, pp. 623-638
Persistent link: https://www.econbiz.de/10003981125
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The intra- and inter-personal dynamics associated with consuming sensitive products : understanding the consumption of erectile function aids using dimensional qualitative research
Newton, Fiona J.; Ewing, Michael; Pitt, Leyland F. - In: Psychology & marketing 29 (2012) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10009501841
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Consumer mindfulness and marketing implications
Ndubisi, Nelson Oly - In: Psychology & marketing 31 (2014) 4, pp. 237-250
Persistent link: https://www.econbiz.de/10010347727
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Authentic subcultural membership: Antecedents and consequences of authenticating acts and authoritative performances
Beverland, Michael B.; Farrelly, Francis; Quester, … - In: Psychology & marketing 27 (2010) 7, pp. 698-716
Persistent link: https://www.econbiz.de/10003990416
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Consumer ethics : a review and research agenda
Hassan, Syed Masroor; Rahman, Zillur; Paul, Justin - In: Psychology & marketing 39 (2022) 1, pp. 111-130
Persistent link: https://www.econbiz.de/10012796079
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Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar; Hughes, David Laurie; Wang, Yichuan - In: Psychology & marketing 40 (2023) 4, pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
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The obesogenic household : factors influencing dietary gatekeeper satisfaction with family diet
Reid, Mike; Worsley, Anthony; Mavondo, Felix - In: Psychology & marketing 32 (2015) 5, pp. 544-557
Persistent link: https://www.econbiz.de/10010527115