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Should companies hope instead? : the role of verbal cues in consumers' evaluation of cause-related marketing (CRM)
Lagomarsino, Maria; Lemarié, Linda - In: Psychology & marketing 39 (2022) 1, pp. 227-238
Persistent link: https://www.econbiz.de/10012796089
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Is cash always king? : bundling product-cause fit and product type in cause-related marketing
Chang, Chun-Tuan; Chen, Pei-Chi; Chu, Xing-Yu; Kung, … - In: Psychology & marketing 35 (2018) 12, pp. 990-1009
Persistent link: https://www.econbiz.de/10011970106
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Social media marketing activities, customer engagement, and customer stickiness : a longitudinal investigation
So, Kevin Kam Fung; Li, Jing; King, Ceridwyn; … - In: Psychology & marketing 41 (2024) 7, pp. 1597-1613
Persistent link: https://www.econbiz.de/10014555633
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Examining customer-created guilt in a service context
Pounders, Kathrynn R.; Moulard, Julie Guidry; Babin, … - In: Psychology & marketing 35 (2018) 11, pp. 830-844
Persistent link: https://www.econbiz.de/10011970112
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Exploring the customer's intention to switch firms : the role of customer-related antecedents
Revilla Camacho, Maria Angeles; Vega Vázquez, Manuela; … - In: Psychology & marketing 34 (2017) 11, pp. 1039-1049
Persistent link: https://www.econbiz.de/10011770811
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Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships
Bauer, Brittney C.; Carlson, Brad D.; Arnold, Mark J. - In: Psychology & marketing 40 (2023) 12, pp. 2539-2558
Persistent link: https://www.econbiz.de/10014432499
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Market orientation, organizational performance, and the mediating role of crowdsourcing in knowledge-based firms
Devece, Carlos; Llopis-Albert, Carlos; Palacios … - In: Psychology & marketing 34 (2017) 12, pp. 1127-1134
Persistent link: https://www.econbiz.de/10011789002
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Role of artificial intelligence in marketing strategies and performance
Wu, Chih-Wen; Monfort, Abel - In: Psychology & marketing 40 (2023) 3, pp. 484-496
Persistent link: https://www.econbiz.de/10014290755
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An experimental test of brand insulation against competitor attacks : effects of consumer heterogeneity and residual desire
DelVecchio, Devon; Heath, Timothy B. - In: Psychology & marketing 25 (2008) 10, pp. 944-960
Persistent link: https://www.econbiz.de/10003768745
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A dual-sequence framework for B2C relationship formation : moderating effects of employee communication style in online group chat
Dabholkar, Pratibha A.; Dolen, Willemijn M. van; … - In: Psychology & marketing 26 (2009) 2, pp. 145-174
Persistent link: https://www.econbiz.de/10003812264