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Brand placements in video games : how local in-game experiences influence brand attitudes
Ingendahl, Moritz; Vogel, Tobias; Mädche, Alexander; … - In: Psychology & marketing 40 (2023) 2, pp. 274-287
Persistent link: https://www.econbiz.de/10014290543
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I want to remember : preference for visual intensity in sentimental purchases
Huang, Jiexian; Xu, Fei; Jiang, Yuwei - In: Psychology & marketing 40 (2023) 7, pp. 1361-1371
Persistent link: https://www.econbiz.de/10014291923
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A meta-analysis on the psychological and behavioral consequences of nostalgia : the moderating roles of nostalgia activators, culture, and individual characteristics
Santini, Fernando de Oliveira; Lim, Weng Marc; Ladeira, … - In: Psychology & marketing 40 (2023) 10, pp. 1899-1912
Persistent link: https://www.econbiz.de/10014338441
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Consumer ethics : a review and research agenda
Hassan, Syed Masroor; Rahman, Zillur; Paul, Justin - In: Psychology & marketing 39 (2022) 1, pp. 111-130
Persistent link: https://www.econbiz.de/10012796079
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Toward an integrated framework for online consumer behavior and decision making process : a review
Darley, William K.; Blankson, Charles; Luethge, Denise J. - In: Psychology & marketing 27 (2010) 2, pp. 94-116
Persistent link: https://www.econbiz.de/10003945267
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Consumer perceptions of online shopping environments : a gestalt approach
Demangeot, Catherine; Broderick, Amanda J. - In: Psychology & marketing 27 (2010) 2, pp. 117-140
Persistent link: https://www.econbiz.de/10003945269
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The potential implications of Web-based marketing communications for consumers' implicit and explicit brand attitudes : a call for research
Madhavaram, Sreedhar; Appan, Radha - In: Psychology & marketing 27 (2010) 2, pp. 186-202
Persistent link: https://www.econbiz.de/10003945276
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Creative strategies in social media marketing : an exploratory study of branded social content and consumer engagement
Ashley, Christy; Tuten, Tracy L. - In: Psychology & marketing 32 (2015) 1, pp. 15-27
Persistent link: https://www.econbiz.de/10011287649
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Past, present, and future of gay and lesbian consumer research : critical review of the quest for the queer dollar
Ginder, Whitney; Byun, Sang-Eun - In: Psychology & marketing 32 (2015) 8, pp. 821-841
Persistent link: https://www.econbiz.de/10011307823
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Redefining confidence for consumer behavior research
Simintiras, Antonis C.; Yeniaras, Volkan; Oney, Emrah; … - In: Psychology & marketing 31 (2014) 6, pp. 426-439
Persistent link: https://www.econbiz.de/10010362501