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~isPartOf:"Qualitative market research : an international journal"
~subject:"Brand image"
~subject:"Relationship marketing"
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Brand image
Relationship marketing
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140
Konsumentenverhalten
139
Brand management
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Markenführung
32
Markenimage
31
Market research
28
Marktforschung
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Melewar, T. C.
2
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1
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1
Amini, Mehdi
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Dalal, Arunava
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Qualitative market research : an international journal
Journal of business research : JBR
640
Journal of retailing and consumer services
621
The journal of product & brand management
272
The journal of brand management : an international journal
239
International journal of hospitality management
199
Psychology & marketing
157
Asia Pacific journal of marketing and logistics
134
The journal of services marketing
125
Journal of the Academy of Marketing Science
113
European journal of marketing : EJM
109
Journal of strategic marketing
108
Cogent business & management
101
Journal of travel and tourism marketing
93
Journal of marketing
92
Marketing intelligence & planning
90
Journal of marketing communications
89
Journal of hospitality marketing & management
85
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
84
Journal of international consumer marketing
84
International journal of contemporary hospitality management
82
The service industries journal
80
Journal of retailing
79
The journal of consumer marketing
79
Journal of global marketing
74
International journal of consumer studies
72
Industrial marketing management : the international journal for industrial and high-tech firms
71
The international review of retail, distribution and consumer research
71
International journal of retail & distribution management
70
International journal of internet marketing and advertising : IJIMA
69
SpringerLink / Bücher
69
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
68
Marketing letters : a journal of research in marketing
68
Tourism management : research, policies, practice
68
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
67
Journal of promotion management : innovations in planning and applied research
63
Journal of fashion marketing and management
62
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
62
International marketing review
61
Services marketing quarterly
61
Journal of Islamic marketing
56
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ECONIS (ZBW)
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1
Exploring dimensions of the customer experience at budget hotels during the COVID-19 pandemic : a netnography approach
Girija, Smitha
;
Sharma, Devika Rani
;
Kaushal, Vaishali
- In:
Qualitative market research : an international journal
26
(
2023
)
4
,
pp. 320-344
Persistent link: https://www.econbiz.de/10014338500
Saved in:
2
Ethnoconsumerism and cultural branding : designing "Nano" car : commentary
Venkatesh, Alladi
;
Khanwalkar, Seema
;
Lawrence, Lynda
; …
- In:
Qualitative market research : an international journal
16
(
2013
)
1
,
pp. 108-119
Persistent link: https://www.econbiz.de/10010204001
Saved in:
3
Drivers of consumer purchase intentions for remanufactured products : a study of Indian consumers relocated to the USA
Gaur, Jighyasu
;
Amini, Mehdi
;
Banerjee, Pratyush
; …
- In:
Qualitative market research : an international journal
18
(
2015
)
1
,
pp. 30-47
Persistent link: https://www.econbiz.de/10010491602
Saved in:
4
An exploration of men's brand relationships
Zayer, Linda Tuncay
;
Neier, Stacy
- In:
Qualitative market research : an international journal
14
(
2011
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10008858051
Saved in:
5
Brand image associations for large virtual groups
Danes, Jeffrey E.
;
Hess, Jeffrey S.
;
Story, John W.
; …
- In:
Qualitative market research : an international journal
13
(
2010
)
3
,
pp. 309-323
Persistent link: https://www.econbiz.de/10008901315
Saved in:
6
Constructing identity through the consumption of counterfeit luxury goods
Perez, María Eugenia
;
Castaño, Raquel
;
Quintanilla, …
- In:
Qualitative market research : an international journal
13
(
2010
)
3
,
pp. 219-235
Persistent link: https://www.econbiz.de/10008901320
Saved in:
7
An application of Keller's brand equity model in a B2B context
Kuhn, Kerri-Ann L.
;
Alpert, Frank
;
Pope, Nigel K. Ll.
- In:
Qualitative market research : an international journal
11
(
2008
)
1
,
pp. 40-58
Persistent link: https://www.econbiz.de/10003698915
Saved in:
8
The Multi-Sensory Sort (MuSeS) : a new projective technique to investigate and improve the brand image
Cian, Luca
;
Cervai, Sara
- In:
Qualitative market research : an international journal
14
(
2011
)
2
,
pp. 138-159
Persistent link: https://www.econbiz.de/10009153394
Saved in:
9
The use of the repertory grid technique in online trust research
Bauman, Antonina
- In:
Qualitative market research : an international journal
18
(
2015
)
3
,
pp. 362-382
Persistent link: https://www.econbiz.de/10011305121
Saved in:
10
Luxury fashion brands : factors influencing young female consumers' luxury fashion purchasing in Taiwan
Wu, Meng-Shan
;
Chaney, Isabella
;
Chen, Cheng-Hao Steve
; …
- In:
Qualitative market research : an international journal
18
(
2015
)
3
,
pp. 298-319
Persistent link: https://www.econbiz.de/10011305126
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