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~isPartOf:"Qualitative market research : an international journal"
~subject:"Brand image"
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Brand image
Consumer behaviour
140
Konsumentenverhalten
139
Brand management
32
Markenführung
32
Markenimage
31
Market research
28
Marktforschung
28
Qualitative Methode
18
Qualitative method
18
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17
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Online retailing
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Qualitative research
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Melewar, T. C.
2
Sarkar, Abhigyan
2
Aledin, Samil A.
1
Alpert, Frank
1
Amini, Mehdi
1
Arnold, Todd J.
1
Atwal, Glyn
1
Banerjee, Pratyush
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Bang, Nguyen
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Basile, Gianpaolo
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Berndt, Adele
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Beurer, Karolin
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Bhattacharya, Subhajit
1
Bloch, Peter H.
1
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1
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1
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1
Cervai, Sara
1
Chaney, Isabella
1
Chen, Cheng-Hao Steve
1
Chen, Shan
1
Chen, Steven
1
Cian, Luca
1
Commuri, Suraj
1
Dalal, Arunava
1
Danes, Jeffrey E.
1
Dean, Dianne
1
Diamond, Nina
1
Dirsehan, Taşkın
1
Eren-Erdoğmuş, İrem
1
Felix, Reto
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Foroudi, Pantea
1
Gaur, Jighyasu
1
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1
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Hackley, Christopher E.
1
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1
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Qualitative market research : an international journal
Journal of business research : JBR
353
The journal of product & brand management
246
Journal of retailing and consumer services
224
The journal of brand management : an international journal
214
Psychology & marketing
103
Asia Pacific journal of marketing and logistics
91
Journal of marketing communications
75
European journal of marketing : EJM
74
Journal of international consumer marketing
70
International journal of hospitality management
64
The journal of consumer marketing
59
International marketing review
55
Journal of global marketing
54
Marketing intelligence & planning
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Marketing letters : a journal of research in marketing
48
Cogent business & management
47
International journal of consumer studies
46
Journal of fashion marketing and management
46
Journal of strategic marketing
44
Journal of marketing
43
Journal of promotion management : innovations in planning and applied research
42
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of travel and tourism marketing
40
International journal of internet marketing and advertising : IJIMA
39
Journal of promotion management : JPM
37
Journal of the Academy of Marketing Science
37
International journal of advertising : the review of marketing communications
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing management : MM
35
The IUP journal of brand management : IJBRM
35
International journal of advertising : the quarterly review of marketing communications
32
Journal of marketing management : JMM ; journal of the Academy of Marketing
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of international marketing
31
European journal of marketing
30
Journal of business ethics : JOBE
30
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ECONIS (ZBW)
31
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1
Drivers of consumer purchase intentions for remanufactured products : a study of Indian consumers relocated to the USA
Gaur, Jighyasu
;
Amini, Mehdi
;
Banerjee, Pratyush
; …
- In:
Qualitative market research : an international journal
18
(
2015
)
1
,
pp. 30-47
Persistent link: https://www.econbiz.de/10010491602
Saved in:
2
Ethnoconsumerism and cultural branding : designing "Nano" car : commentary
Venkatesh, Alladi
;
Khanwalkar, Seema
;
Lawrence, Lynda
; …
- In:
Qualitative market research : an international journal
16
(
2013
)
1
,
pp. 108-119
Persistent link: https://www.econbiz.de/10010204001
Saved in:
3
Qualitative projective techniques in political brand image research from the perspective of young adults
Pich, Christopher
;
Dean, Dianne
- In:
Qualitative market research : an international journal
18
(
2015
)
1
,
pp. 115-144
Persistent link: https://www.econbiz.de/10010491598
Saved in:
4
I may be a twin but i'm one of a kind : are brand attachment and brand love different names for the same construct?
Moussa, Salim
- In:
Qualitative market research : an international journal
18
(
2015
)
1
,
pp. 69-85
Persistent link: https://www.econbiz.de/10010491600
Saved in:
5
Entering the dragon's nest : exploring Chinese upper-class consumers' perception of luxury
Chen, Shan
;
Lamberti, Lucio
- In:
Qualitative market research : an international journal
18
(
2015
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10010491603
Saved in:
6
Brand avoidance among Generation Y consumers
Knittel, Zana
;
Beurer, Karolin
;
Berndt, Adele
- In:
Qualitative market research : an international journal
19
(
2016
)
1
,
pp. 27-43
Persistent link: https://www.econbiz.de/10011535860
Saved in:
7
Luxury fashion brands : factors influencing young female consumers' luxury fashion purchasing in Taiwan
Wu, Meng-Shan
;
Chaney, Isabella
;
Chen, Cheng-Hao Steve
; …
- In:
Qualitative market research : an international journal
18
(
2015
)
3
,
pp. 298-319
Persistent link: https://www.econbiz.de/10011305126
Saved in:
8
Consumer values of corporate and celebrity brand associations
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
Qualitative market research : an international journal
18
(
2015
)
2
,
pp. 164-187
Persistent link: https://www.econbiz.de/10011308609
Saved in:
9
Exploring local vs global brand associations in an emerging market using BCM technique
Eren-Erdoğmuş, İrem
;
Dirsehan, Taşkın
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 266-288
Persistent link: https://www.econbiz.de/10011748652
Saved in:
10
You are an embarrassment : a qualtative investigation of brand embarrassment among young adolescents
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 289-305
Persistent link: https://www.econbiz.de/10011748654
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