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~isPartOf:"Qualitative marketing research : approaches, techniques and analysis"
~type_genre:"Reprint"
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Consumer behaviour
8
Konsumentenverhalten
8
Market research
4
Marktforschung
4
Bibliometrics
2
Bibliometrie
2
Scientific method
2
Wissenschaftliche Methode
2
Advertising
1
Advertising effects
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Causality analysis
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Arnold, Stephen John
1
Bruks, Merrie
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Coulter, Robin Higie
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Fischer, Eileen
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Hunt, Shelby D.
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Kassarjian, Harold H.
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Lux, David S.
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Tadajewski, Mark
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Qualitative marketing research : approaches, techniques and analysis
The evolution of brands : from signals of quality to storehouses of trust
24
Cross-cultural and critical perspectives on brands
19
Brand management ; Vol. 2
14
Brand management ; Vol. 3
14
Measuring and managing brands
12
Brand management ; Vol. 1
10
Brand management ; Vol. 4
10
The impact of theory on representations of the consumer and the marketing organisation
8
Corporate brand and corporate reputation
6
International marketing ; Vol. 2
5
SAGE benchmarks in culture and society
5
Theoretical and empirical perspectives in critical marketing studies
5
Marketing-mix strategies - product strategy and promotion strategy
4
Global-local consumption
3
Legends in marketing
3
Macromarketing - a global focus ; Vol. 4
3
Strategic information systems ; Vol. 3
3
Critical marketing : issues in contemporary marketing
2
Critical perspectives on business and management
2
Developmental challenges in marketing research
2
Ethics, environment and social impacts
2
Exotic preferences : behavioral economics and human motivation
2
Harvard business review on pricing
2
History of marketing thought ; Volume 3
2
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
2
Marketing-mix strategies - distribution strategy and pricing strategy
2
Michael Porter ; Vol. 1
2
Quantitative marketing techniques and analyses
2
The development of critical perspectives in marketing
2
The later years of the International Accounting Standards Committee
2
The nature and scope of marketing research
2
Transforming e-business practices and applications : emerging technologies and concepts
2
Accounting theory ; Vol. 3
1
An Elgar reference collection
1
Business ethics and strategy ; Vol. 2
1
Controlling corporate crime
1
Crisis management ; Vol. 3
1
Equilibrium, trade, and growth : selected papers of Lionel W. McKenzie
1
Evaluating research and the question of criteriology
1
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ECONIS (ZBW)
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1
Remembering motivation research : toward an alternative genealogy of interpretive consumer research
Tadajewski, Mark
-
2009
Persistent link: https://www.econbiz.de/10003793772
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2
Positivism and paradigm dominance in consumer research : toward critical pluralism and rapprochement
Hunt, Shelby D.
-
2009
Persistent link: https://www.econbiz.de/10003793804
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3
Hermeneutics and consumer research
Arnold, Stephen John
;
Fischer, Eileen
-
2009
Persistent link: https://www.econbiz.de/10003793808
Saved in:
4
Historical method in consumer research : developing causal explanations of change
Smith, Ruth Ann
;
Lux, David S.
-
2009
Persistent link: https://www.econbiz.de/10003793816
Saved in:
5
Discovery-oriented consumer research
Wells, William
-
2009
Persistent link: https://www.econbiz.de/10003793836
Saved in:
6
Introspection in consumer research : implementation and implications
Wallendorf, Melanie
;
Bruks, Merrie
-
2009
Persistent link: https://www.econbiz.de/10003793912
Saved in:
7
Content analysis in consumer research
Kassarjian, Harold H.
-
2009
Persistent link: https://www.econbiz.de/10003793915
Saved in:
8
Seeing the voice of the consumer : metaphor-based advertising research
Zaltman, Gerald
;
Coulter, Robin Higie
-
2009
Persistent link: https://www.econbiz.de/10003793919
Saved in:
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