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~isPartOf:"Quantitative marketing and economics : QME"
~language:"eng"
~subject:"Advertising effects"
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Advertising effects
Advertising
23
Werbung
23
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17
Internet marketing
12
Online-Marketing
12
Consumer behaviour
11
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11
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5
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2
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2
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Sahni, Navdeep S.
2
Anand, Bharat N.
1
Bradlow, Eric T.
1
Du, Rex Yuxing
1
Erdem, Tülin
1
Fossen, Beth L.
1
George, Edward I.
1
Gordon, Brett R.
1
Hartmann, Wesley R.
1
Hodges, James
1
Huang, Guofang
1
Joo, Mingyu
1
Kalyanam, Kirthi
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1
Kim, Donggwan
1
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1
Lewis, Randall A.
1
Lin, Lifeng
1
Lovett, Mitchell J.
1
Marek, Jonathan
1
McAteer, John
1
Nguyen, Dan
1
Peres, Renana
1
Rao, Justin M.
1
Reiley, David H.
1
Schweidel, David A.
1
Seiler, Stephan
1
Shachar, Ron
1
Shum, Matthew
1
Simonov, Andrey
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Smith, Michael D.
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Sridhar, Shrihari
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Sriram, S.
1
Stephens-Davidowitz, Seth
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Sun, Baohong
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Tan, Wei
1
Thomadsen, Raphael
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Varian, Hal R.
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Wang, Pengyuan
1
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Quantitative marketing and economics : QME
International journal of advertising : the review of marketing communications
159
International journal of advertising : the quarterly review of marketing communications
126
Journal of business research : JBR
116
Journal of marketing communications
113
Journal of advertising : official publication of the American Academy of Advertising
104
Journal of advertising research
95
Journal of promotion management : JPM
55
Journal of promotion management : innovations in planning and applied research
54
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
54
Psychology & marketing
42
International journal of internet marketing and advertising : IJIMA
39
Journal of retailing and consumer services
36
Journal of current issues and research in advertising : JCIRA
35
European journal of marketing : EJM
34
Health marketing quarterly
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
28
Journal of marketing research : JMR
25
Journal of global marketing
24
Young consumers : insight and ideas for responsible marketers
24
Journal of current issues and research in advertising
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
Journal of advertising
22
Journal of marketing
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Marketing letters : a journal of research in marketing
22
Journal of international consumer marketing
20
Asia Pacific journal of marketing and logistics
18
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Journal of marketing research
17
The journal of consumer marketing
17
International journal of consumer studies
16
Journal of business ethics : JOBE
14
Marketing : ZFP ; journal of research and management
14
Australasian marketing journal
13
International journal of hospitality management
13
Journal of consumer marketing
12
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
12
Journal of the Academy of Marketing Science
12
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ECONIS (ZBW)
17
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1
Targeted
advertising
as a signal
Anand, Bharat N.
;
Shachar, Ron
- In:
Quantitative marketing and economics : QME
7
(
2009
)
3
,
pp. 237-266
Persistent link: https://www.econbiz.de/10003913761
Saved in:
2
The impact of
advertising
on consumer price sensitivity in experience goods markets
Erdem, Tülin
;
Keane, Michael P.
;
Sun, Baohong
- In:
Quantitative marketing and economics : QME
6
(
2008
)
2
,
pp. 139-176
Persistent link: https://www.econbiz.de/10003707869
Saved in:
3
Display
advertising
's competitive spillovers to consumer search
Lewis, Randall
;
Nguyen, Dan
- In:
Quantitative marketing and economics : QME
13
(
2015
)
2
,
pp. 93-115
Persistent link: https://www.econbiz.de/10011348304
Saved in:
4
Meta-analysis using information reweighting : an application to online
advertising
Wang, Pengyuan
;
Bradlow, Eric T.
;
George, Edward I.
- In:
Quantitative marketing and economics : QME
12
(
2014
)
2
,
pp. 209-233
Persistent link: https://www.econbiz.de/10010386340
Saved in:
5
Is online newspaper
advertising
cannibalizing print
advertising
?
Sridhar, Shrihari
;
Sriram, S.
- In:
Quantitative marketing and economics : QME
13
(
2015
)
4
,
pp. 283-318
Persistent link: https://www.econbiz.de/10011445828
Saved in:
6
Online ads and offline sales : measuring the effects of retail
advertising
via a controlled experiment at Yahoo!
Lewis, Randall A.
;
Reiley, David H.
- In:
Quantitative marketing and economics : QME
12
(
2014
)
3
,
pp. 235-266
Persistent link: https://www.econbiz.de/10010407786
Saved in:
7
Advertising
competition in presidential elections
Gordon, Brett R.
;
Hartmann, Wesley R.
- In:
Quantitative marketing and economics : QME
14
(
2016
)
1
,
pp. 1-40
Persistent link: https://www.econbiz.de/10011497076
Saved in:
8
Effect of temporal spacing between
advertising
exposures : evidence from online field experiments
Sahni, Navdeep S.
- In:
Quantitative marketing and economics : QME
13
(
2015
)
3
,
pp. 204-247
Persistent link: https://www.econbiz.de/10011409856
Saved in:
9
The role of slant and message consistency in political
advertising
effectiveness : evidence from the 2016 presidential election
Fossen, Beth L.
;
Kim, Donggwan
;
Schweidel, David A.
; …
- In:
Quantitative marketing and economics : QME
20
(
2022
)
1
,
pp. 1-37
Persistent link: https://www.econbiz.de/10013190778
Saved in:
10
Can your
advertising
really buy earned impressions? : the effect of brand
advertising
on word of mouth
Lovett, Mitchell J.
;
Peres, Renana
;
Xu, Linli
- In:
Quantitative marketing and economics : QME
17
(
2019
)
3
,
pp. 215-255
Persistent link: https://www.econbiz.de/10012098687
Saved in:
1
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