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Targeted advertising as a signal
Anand, Bharat N.; Shachar, Ron - In: Quantitative marketing and economics : QME 7 (2009) 3, pp. 237-266
Persistent link: https://www.econbiz.de/10003913761
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The impact of advertising on consumer price sensitivity in experience goods markets
Erdem, Tülin; Keane, Michael P.; Sun, Baohong - In: Quantitative marketing and economics : QME 6 (2008) 2, pp. 139-176
Persistent link: https://www.econbiz.de/10003707869
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Display advertising's competitive spillovers to consumer search
Lewis, Randall; Nguyen, Dan - In: Quantitative marketing and economics : QME 13 (2015) 2, pp. 93-115
Persistent link: https://www.econbiz.de/10011348304
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Meta-analysis using information reweighting : an application to online advertising
Wang, Pengyuan; Bradlow, Eric T.; George, Edward I. - In: Quantitative marketing and economics : QME 12 (2014) 2, pp. 209-233
Persistent link: https://www.econbiz.de/10010386340
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Is online newspaper advertising cannibalizing print advertising?
Sridhar, Shrihari; Sriram, S. - In: Quantitative marketing and economics : QME 13 (2015) 4, pp. 283-318
Persistent link: https://www.econbiz.de/10011445828
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Online ads and offline sales : measuring the effects of retail advertising via a controlled experiment at Yahoo!
Lewis, Randall A.; Reiley, David H. - In: Quantitative marketing and economics : QME 12 (2014) 3, pp. 235-266
Persistent link: https://www.econbiz.de/10010407786
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Advertising competition in presidential elections
Gordon, Brett R.; Hartmann, Wesley R. - In: Quantitative marketing and economics : QME 14 (2016) 1, pp. 1-40
Persistent link: https://www.econbiz.de/10011497076
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Effect of temporal spacing between advertising exposures : evidence from online field experiments
Sahni, Navdeep S. - In: Quantitative marketing and economics : QME 13 (2015) 3, pp. 204-247
Persistent link: https://www.econbiz.de/10011409856
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The role of slant and message consistency in political advertising effectiveness : evidence from the 2016 presidential election
Fossen, Beth L.; Kim, Donggwan; Schweidel, David A.; … - In: Quantitative marketing and economics : QME 20 (2022) 1, pp. 1-37
Persistent link: https://www.econbiz.de/10013190778
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Can your advertising really buy earned impressions? : the effect of brand advertising on word of mouth
Lovett, Mitchell J.; Peres, Renana; Xu, Linli - In: Quantitative marketing and economics : QME 17 (2019) 3, pp. 215-255
Persistent link: https://www.econbiz.de/10012098687