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Report / Marketing Science Institute
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
140
Marketing Science
79
Management science : journal of the Institute for Operations Research and the Management Sciences
71
Journal of marketing research : JMR
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Marketing letters : a journal of research in marketing
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Review of industrial organization : RIO
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The journal of product innovation management : an internat. publication of the Product Development & Management Association
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From Little's law to marketing science : essays in honor of John D.C. Little
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ECONIS (ZBW)
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Metrics to value R&D : an annotated bibliography
Hauser, John R.
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1996
Persistent link: https://www.econbiz.de/10000957473
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Research, development, and engineering metrics
Hauser, John R.
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1997
Persistent link: https://www.econbiz.de/10000977776
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3
Sustained spending and persistent response : a new look at long-term marketing profitability
Dekimpe, Marnik G.
;
Hanssens, Dominique M.
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1997
Persistent link: https://www.econbiz.de/10010366608
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Do promotions benefit manufacturers, retailers, or both?
Srinivasan, Shuba
;
Pauwels, Koen
;
Hanssens, Dominique M.
; …
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2001
Persistent link: https://www.econbiz.de/10001655363
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Integrating mechanisms for marketing and R&D : commentary
Griffin, Abbie
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1994
Persistent link: https://www.econbiz.de/10013409699
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