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Report / Marketing Science Institute
Journal of marketing
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Market share and ROI : a peek at some unobserved variables
Ailawadi, Kusum L.
;
Farris, Paul W.
;
Parry, Mark E.
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1993
Persistent link: https://www.econbiz.de/10000876070
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2
Using an nonlinear response function in estimating advertising's carry-over effects
Farris, Paul
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1978
Persistent link: https://www.econbiz.de/10004723737
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3
The effect of store brand share on retail margins : an empirical analysis
Ailawadi, Kusum L.
;
Harlam, Bari A.
-
2002
Persistent link: https://www.econbiz.de/10001704760
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A product-market-based measure of brand equity
Ailawadi, Kusum L.
;
Lehmann, Donald R.
;
Neslin, Scott A.
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2002
Persistent link: https://www.econbiz.de/10001673487
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