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Markenführung
56
Brand management
55
Markenpolitik
55
Deutschland
29
Germany
25
Markenimage
20
Brand image
16
Online-Marketing
8
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7
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5
Markenartikel
5
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Theory
5
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4
Marke
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4
Trademark law
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4
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3
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6
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German
56
English
18
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Burmann, Christoph
14
Steiner, Paul
5
Schmidt, Holger J.
4
Baumgarth, Carsten
3
Brandtweiner, Roman
3
Kilian, Karsten
3
Bornemann, Torsten
2
Hollmann, Moritz
2
Raabe, Thorsten
2
Abraham, Eike Jonas
1
Adomeit, Malte
1
Backhaus, Christof
1
Bakker, Diederich
1
Bender, Matthias
1
Berz, Jennifer
1
Bigné Alcañiz, J. Enrique
1
Brandenburg, Hermann
1
Breisig, Thomas
1
Christiaans, Lena
1
Diegel, Marius
1
Diehl, Nazim
1
Dierks, Alexander
1
Eilers, Daniela
1
Fantapié Altobelli, Claudia
1
Fink, Tanja
1
Fröhling, Renée
1
Funk, Burkhardt
1
Germelmann, Claas Christian
1
Germelmann, Class Christian
1
Gernsheimer, Oliver
1
Gilbert, Dirk Ulrich
1
Gross, Philip
1
Gurzki, Hannes
1
Gärisch, André
1
Hack, Andreas
1
Haehling von Lanzenauer, Christoph
1
Halbauer, Ingo
1
Hanisch, Stephan
1
Heinemann, Sabine
1
Heming, Jochen
1
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Springer Fachmedien Wiesbaden
49
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Helmut-Schmidt-Universität
1
ICORIA <17., 2018, Valencia>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Karlsruher Institut für Technologie
1
Leuphana Universität Lüneburg
1
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1
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1
Technische Universität Braunschweig
1
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1
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Journal of business research : JBR
602
The journal of brand management : an international journal
565
The journal of product & brand management
386
SpringerLink / Bücher
316
Journal of retailing and consumer services
286
European journal of marketing : EJM
125
Psychology & marketing
112
Journal of strategic marketing
111
Marketing intelligence & planning
111
Industrial marketing management : the international journal for industrial and high-tech firms
107
Journal of marketing communications
107
Asia Pacific journal of marketing and logistics
104
International journal of hospitality management
104
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
101
Journal of marketing management : MM
101
The IUP journal of brand management : IJBRM
92
Innovatives Markenmanagement
86
Springer eBook Collection
85
Journal of the Academy of Marketing Science
83
Journal of marketing
81
International journal of internet marketing and advertising : IJIMA
75
Journal of promotion management : innovations in planning and applied research
75
Marketing letters : a journal of research in marketing
70
International journal of advertising : the review of marketing communications
68
Journal of promotion management : JPM
67
Journal of fashion marketing and management
66
Journal of international consumer marketing
66
Journal of advertising research
65
International marketing review
64
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
63
Journal of marketing management : JMM ; journal of the Academy of Marketing
60
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of global marketing
56
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Journal of travel and tourism marketing
53
Business horizons
52
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ECONIS (ZBW)
69
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Interaktionen mit Social Media Influencern als Instrument zur Markenprofilierung
Hiddessen, Jana
-
2021
Persistent link: https://www.econbiz.de/10012513349
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2
Connecting brand identity and consumer-based brand equity for tourism destinations : a structural model of leisure visitors’ destination brand associations
Hodson, Julian Michael
-
2021
Persistent link: https://www.econbiz.de/10012420330
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3
Cross-cultural brand personality and brand desirability : an empirical approach to the role of culture on this mediated interplay
Vellnagel, Corinna Colette
-
2020
Persistent link: https://www.econbiz.de/10012244365
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4
Markenauthentizität als strategisches Markenführungsinstrument : identitätsbasierte Re-Konzeptualisierung und Entwicklung einer empirisch validierten Markenauthentizitätsskala
Adomeit, Malte
-
2020
Persistent link: https://www.econbiz.de/10012309213
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5
Die mediatisierte Markenerweiterung : eine empirische Untersuchung der Erfolgsfaktoren aus Nutzersicht
Kist, Edgar Leander
-
2020
Persistent link: https://www.econbiz.de/10012293051
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6
Digitales Markenmanagement
Halbauer, Ingo
-
2020
Persistent link: https://www.econbiz.de/10012264406
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7
Einfluss von Retailer Brands auf das Image von Private Label Brands : eine experimentelle Analyse im Online-Fashionhandel
Abraham, Eike Jonas
-
2020
Persistent link: https://www.econbiz.de/10012271361
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8
Das Image im Aushandlungsprozess : Werbung von Versicherungsunternehmen im Kontext der Riester-Renten-Debatte
Diehl, Nazim
-
2019
Persistent link: https://www.econbiz.de/10012061778
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9
Stärkung von Retailer Brands im Automobilhandel zur Steigerung der Kundenloyalität
Roßmann, Patrick
-
2019
Persistent link: https://www.econbiz.de/10011980068
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10
Multiple touchpoints in brand communication
Bigné Alcañiz, J. Enrique
(
ed.
);
Rosengren, Sara
(
ed.
)
-
ICORIA <17., 2018, Valencia>
-
2019
Persistent link: https://www.econbiz.de/10011950106
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