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Digitales Markenmanagement
Halbauer, Ingo
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2020
Persistent link: https://www.econbiz.de/10012264406
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Einfluss von Retailer Brands auf das Image von Private Label Brands : eine experimentelle Analyse im Online-Fashionhandel
Abraham, Eike Jonas
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2020
Persistent link: https://www.econbiz.de/10012271361
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Stärkung von Retailer Brands im Automobilhandel zur Steigerung der Kundenloyalität
Roßmann, Patrick
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2019
Persistent link: https://www.econbiz.de/10011980068
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Markenartikel und Handelsmarken in der Konsumgüterindustrie : das Spannungsverhältnis von Marken und Handelsmarken im deutschen Lebensmittelhandel
Unkel, Michael
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2020
Persistent link: https://www.econbiz.de/10012261435
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Vertical brand portfolio management : strategies for integrated brand management between manufacturers and retailers
Bakker, Diederich
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2015
Persistent link: https://www.econbiz.de/10010463395
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Wirkung von Private Label Brands auf Retailer Brands : Möglichkeiten zur Markenprofilierung im deutschen Lebensmitteleinzelhandel
Horstmann, Florian
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2017
Persistent link: https://www.econbiz.de/10011655275
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Mehrstufige Eigenmarken : eine empirische Analyse von Zielen, Erfolgsdeterminanten und Grenzen
Noormann, Philipp
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2017
Persistent link: https://www.econbiz.de/10011556000
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