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"Pixelize me"! : digital storytelling and the creation of archetypal myths through explicit and implicit self-brand association in fashion and luxury blogs
Kretz, Gachoucha; Valck, Kristine de - 2010
Persistent link: https://www.econbiz.de/10009424385
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Authentic brand narratives : co-constructed Mediterraneaness for l'Occitane brand
Visconti, Luca Massimiliano - 2010
Persistent link: https://www.econbiz.de/10009424388
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The strategic use of brand biographies
Avery, Jill; Paharia, Neeru; Keinan, Anat; Schor, Juliet B. - 2010
Persistent link: https://www.econbiz.de/10009424389
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Consuming cool : behind the unemotional mask
Belk, Russell W.; Tian, Kelly; Paavola, Heli - 2010
Persistent link: https://www.econbiz.de/10009424390
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Country-of-manufacture labeling effect on product quality evaluations : a model incorporating consumers' attention
Jiang, Pingjun - 2010
Persistent link: https://www.econbiz.de/10009424394
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Cue congruency and product involvement effects on generation y attitudes
Heinze, Timothy - 2010
Persistent link: https://www.econbiz.de/10009424395
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Consumer culture theory : [... presented at the 10th Annual Consumer Culture Theory Conference, held at the University of Arkansas, USA, in June 2015]
Thyroff, Anastasia E. (contributor) - 2015
Persistent link: https://www.econbiz.de/10011409335
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Consumer culture theory
Cross, Samantha N. N. - 2018 - Online-Ausgabe
This series epitomizes the 2017 Consumer Culture Theory (CCT) conference themes of hyper-reality and cultural hybridization. The partnership of the co-editors, with diverse backgrounds including Caribbean, Mexican and Indian roots, itself depicts cultural hybridity, culminating in a series of...
Persistent link: https://www.econbiz.de/10012049501