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Shopper marketing 2.0 : opportunities and challenges
Shankar, Venkatesh - 2014
Persistent link: https://www.econbiz.de/10010424892
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Innovation and strategy
Varadarajan, Rajan (ed.); Jayachandran, Satish (ed.) - 2018 - First edition
Persistent link: https://www.econbiz.de/10011881684
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Innovation and strategy
Varadarajan, Rajan (ed.); Jayachandran, Satish (ed.) - 2018
Innovation is the process of value creation through use of relevant knowledge, capabilities and resources for conversion of ideas into new products, processes and practices, and improvements in existing products, processes and practices. Innovations of various types and forms are crucial to...
Persistent link: https://www.econbiz.de/10012064076
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How emerging markets are reshaping the innovation architecture of global firms
Shankar, Venkatesh; Hanson, Nicole - 2013
Persistent link: https://www.econbiz.de/10009781357
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How emerging markets are reshaping the innovation architecture of global firms
Shankar, Venkatesh; Hanson, Nicole - In: Review of marketing research 10 (2013), pp. 191-212
Persistent link: https://www.econbiz.de/10010185766