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Holding company cost economies in the global advertising and marketing services business
Silk, Alvin J.; Berndt, Ernst R. - In: Review of marketing science 2 (2004) 5, pp. 1-48
Persistent link: https://www.econbiz.de/10003888162
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The unbundling of advertising agency services : an economic analysis
Arzaghi, Mohammad; Berndt, Ernst R.; Davis, James C.; … - In: Review of marketing science 10 (2012) 4, pp. 1-53
Persistent link: https://www.econbiz.de/10009679934
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The unbundling of advertising agency services : an economic analysis
Arzaghi, Mohammad; Berndt, Ernst R.; Davis, James C.; … - In: Review of marketing science 10 (2012) 4, pp. 1-53
Persistent link: https://www.econbiz.de/10010077446
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The internalization of advertising services : an inter-industry analysis
Horsky, Sharon; Michael, Steven C.; Silk, Alvin J. - In: Review of marketing science 10 (2012) 2, pp. 1-33
Persistent link: https://www.econbiz.de/10009633241
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The internalization of advertising services : an inter-industry analysis
Horsky, Sharon; Michael, Steven C.; Silk, Alvin J. - In: Review of marketing science 10 (2012) 1, pp. 1-33
Persistent link: https://www.econbiz.de/10010039282