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Sloan management review
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DATABASE MARKETING: NEW RULES FOR POLICY AND PRACTICE
Cespedes, Frank V.
;
Smith, H.Jeff
- In:
Sloan management review
34
(
1993
)
4
,
pp. 7-22
Persistent link: https://www.econbiz.de/10006350603
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INDUSTRIAL MARKETING: MANAGING NEW REQUIREMENTS
Cespedes, Frank V.
- In:
Sloan management review
35
(
1994
)
3
,
pp. 45-60
Persistent link: https://www.econbiz.de/10006338041
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