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Strategic marketing practices : their contribution to the competitive success of medium-sized manufacturing firms in New Zealand
Brooksbank, Roger; Garland, Ron; Taylor, David - In: Small enterprise research : SER ; the Journal of SEAANZ 16 (2008) 2, pp. 8-20
Persistent link: https://www.econbiz.de/10003911956
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Marketing capabilities under a collective brand : three longitudinal case studies of Australian SME experience
Beckett, Ronald C. - In: Small enterprise research : SER ; the Journal of SEAANZ 16 (2008) 2, pp. 21-31
Persistent link: https://www.econbiz.de/10003912202
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Marketing in context : the marketing authenticity of owner/entrepreneurs of small firms ; case evidence from Welsh (UK) SME food and drink producers and retailers
Harris, Jacqueline; Deacon, Jonathan - In: Small enterprise research : SER ; the Journal of SEAANZ 18 (2011) 1, pp. 33-50
Persistent link: https://www.econbiz.de/10009570788
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The role of market orientation in building supply chain capabilities for fast-growth family SMEs
Tan, Caroline Swee Lin; Bi, Rui; Smyrnios, Kosmas X. - In: Small enterprise research : SER ; the Journal of SEAANZ 21 (2014) 1, pp. 14-32
Persistent link: https://www.econbiz.de/10011684384