//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Sport management review"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Neuromarketing im Sport
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Sportmarketing
114
Sports marketing
114
Sport
68
Sports
68
Professional sports
66
Profisport
66
Consumer behaviour
56
Konsumentenverhalten
56
Sport organization
38
Sportorganisation
38
Sponsorship
24
Football
23
Fußball
23
Sponsoring
23
Sport event
23
Sportveranstaltung
23
Brand management
22
Markenführung
22
Brand image
15
Markenimage
15
Sport policy
15
Sportpolitik
15
Arbeitsgruppe
14
Beziehungsmarketing
14
Management
14
Relationship marketing
14
Team
14
Social Web
13
Social web
13
Organisation
11
Organization
11
USA
11
United States
11
Ball game
10
Ballsport
10
Emotion
10
Athletes
8
Freizeitverhalten
8
Leisure behaviour
8
Sportler
8
more ...
less ...
Online availability
All
Undetermined
67
Type of publication
All
Article
115
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
116
Aufsatz in Zeitschrift
116
Case study
4
Fallstudie
4
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
116
Author
All
Funk, Daniel C.
6
Heere, Bob
5
Doyle, Jason P.
4
Fairley, Sheranne
4
McDonald, Heath
4
Dwyer, Brendan
3
Filo, Kevin
3
Hoeber, Larena
3
Inoue, Yuhei
3
James, Jeffrey D.
3
Kim, Yu Kyoum
3
Ko, Yong Jae
3
Svensson, Per G.
3
Welty Peachey, Jon
3
Woratschek, Herbert
3
Yoshida, Masayuki
3
Zhang, James J.
3
Adair, Daryl
2
Ballouli, Khalid
2
Bennett, Gregg
2
Chanavat, Nicolas
2
Chang, Yonghwan
2
Dickson, Geoff
2
Drayer, Joris
2
Edwards, Michael B.
2
Farrelly, Francis
2
Gerke, Anna
2
Hambrick, Marion E.
2
Hing, Nerilee
2
Jang, Wonseok
2
Karg, Adam J.
2
Kent, Aubrey
2
Kerwin, Shannon
2
Koo, Jakeun
2
Lamont, Matthew
2
LeCrom, Carrie W.
2
Lee, Younghan
2
Lock, Daniel
2
Misener, Katie
2
Morgan, Ashlee
2
more ...
less ...
Published in...
All
Sport management review
International journal of sport management and marketing : IJSMM
171
Sport marketing quarterly : preferred journal of the Sport Marketing Association
163
International journal of sports marketing & sponsorship
152
Journal of sport management : the official journal of the North American Society of Sport Management
152
European Sport management quarterly : ESMQ
119
International Journal of Sports Marketing and Sponsorship
84
Journal of business research : JBR
65
SpringerLink / Bücher
49
European Journal of Marketing
36
Journal of advertising research
29
Psychology & marketing
29
International journal of sport finance
27
Springer eBook Collection
27
Journal of sports economics
26
Sport, Business and Management : an international journal ; SBM
26
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
24
International journal of advertising : the quarterly review of marketing communications
23
European journal of marketing : EJM
21
Journal of promotion management : JPM
21
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
19
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
19
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
18
International journal of advertising : the review of marketing communications
17
Journal of strategic marketing
17
Journal of consumer behaviour : an international research review
16
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
16
Journal of advertising : official publication of the American Academy of Advertising
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Journal of marketing communications
15
Research
15
Sport, Business and Management: An International Journal
15
The journal of brand management : an international journal
15
Asia Pacific journal of marketing and logistics
14
Journal of marketing management : MM
14
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
14
Sport marketing in a global environment : strategic perspectives
13
The journal of business & industrial marketing
13
International sports marketing : principles and perspectives
12
Strategic Direction
12
more ...
less ...
Source
All
ECONIS (ZBW)
116
Showing
1
-
10
of
116
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The Kia Amateur Australian Open : lessons for sponsor activation and event management
Fairley, Sheranne
;
Tyler, B. David
- In:
Sport management review
14
(
2011
)
1
,
pp. 25-32
Persistent link: https://www.econbiz.de/10008859165
Saved in:
2
Examining consumer attributes associated with collegiate athletic facility naming rights
sponsorship
: development of a theoretical framework
Chen, Kenneth K.
;
Zhang, James J.
- In:
Sport management review
14
(
2011
)
2
,
pp. 103-116
Persistent link: https://www.econbiz.de/10009160478
Saved in:
3
Consumer attitudes towards ambush marketing
Dickson, Geoff
;
Naylor, Michael
;
Phelps, Sean
- In:
Sport management review
18
(
2015
)
2
,
pp. 280-290
Persistent link: https://www.econbiz.de/10011333338
Saved in:
4
Leveraging
sponsorship
: the activation ratio
O'Reilly, Norm
;
Horning, Denyse Lafrance
- In:
Sport management review
16
(
2013
)
4
,
pp. 424-437
Persistent link: https://www.econbiz.de/10010239254
Saved in:
5
"Game, Set, Match" : an exploration of congruence in Australian disability sport
sponsorship
Macdougall, Hannah K.
;
Nguyen, Sheila N.
;
Karg, Adam J.
- In:
Sport management review
17
(
2014
)
1
,
pp. 78-89
Persistent link: https://www.econbiz.de/10010257206
Saved in:
6
Measuring effects of naming-rights sponsorships on college football fans' purchasing intentions
Eddy, Terry
- In:
Sport management review
17
(
2014
)
3
,
pp. 362-375
Persistent link: https://www.econbiz.de/10010401050
Saved in:
7
The effect of familiarity on associated sponsor and event brand attitudes following negative celebrity endorser publicity
Doyle, Jason P.
;
Pentecost, Robin D.
;
Funk, Daniel C.
- In:
Sport management review
17
(
2014
)
3
,
pp. 310-323
Persistent link: https://www.econbiz.de/10010401060
Saved in:
8
Action sports athletes as entrepreneurs : female professional wakeboarders,
sponsorship
, and branding
Parris, Denise L.
;
Troilo, Michael L.
;
Bouchet, Adrien
; …
- In:
Sport management review
17
(
2014
)
4
,
pp. 530-545
Persistent link: https://www.econbiz.de/10010425609
Saved in:
9
In support of sport : examining the relationship between community sport organizations and sponsors
Misener, Katie
;
Doherty, Alison
- In:
Sport management review
17
(
2014
)
4
,
pp. 493-506
Persistent link: https://www.econbiz.de/10010425618
Saved in:
10
Hidden agenda in sport
sponsorship
: the influence of managers' personal objectives on sport
sponsorship
decisions
Schönberner, Jan
;
Woratschek, Herbert
;
Ellert, Guido
- In:
Sport management review
24
(
2021
)
2
,
pp. 204-225
Persistent link: https://www.econbiz.de/10012628933
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->