Narrow search
Showing 1 - 10 of 373
Cover Image
Market reactions to sport sponsorship announcements : comparison between sponsors and their rivals
Hino, Yuta; Takeda, Fumiko - In: Sport management review 23 (2020) 3, pp. 401-413
Persistent link: https://www.econbiz.de/10012295890
Cover Image
Quantifying the effect of sponsor awareness and image on the sports involvement-purchase intention relationship
Bachleda, Catherine; Fakhar, Ahlam; Elouazzani, Zineb - In: Sport management review 19 (2016) 3, pp. 293-305
Persistent link: https://www.econbiz.de/10011598942
Cover Image
Old and exciting? : sport sponsorship effects on brand age and brand personality
Hohenberger, Christoph; Grohs, Reinhard - In: Sport management review 23 (2020) 3, pp. 469-481
Persistent link: https://www.econbiz.de/10012295897
Cover Image
Sponsor-event congruence effects : the moderating role of sport involvement and mediating role of sponsor attitudes
Koo, Jakeun; Lee, Younghan - In: Sport management review 22 (2019) 2, pp. 222-234
Persistent link: https://www.econbiz.de/10012013991
Cover Image
Sponsors' CSR strategies in sport : a sensemaking approach of corporations established in France
Djaballah, Mathieu; Hautbois, Christopher; Desbordes, Michel - In: Sport management review 20 (2017) 2, pp. 211-225
Persistent link: https://www.econbiz.de/10011697691
Cover Image
Fast food, fizz, and funding : balancing the scales of regional sport organisation sponsorship
Batty, Rachel J.; Gee, Sarah - In: Sport management review 22 (2019) 1, pp. 167-179
Persistent link: https://www.econbiz.de/10012099363
Cover Image
Measuring effects of naming-rights sponsorships on college football fans' purchasing intentions
Eddy, Terry - In: Sport management review 17 (2014) 3, pp. 362-375
Persistent link: https://www.econbiz.de/10010401050
Cover Image
The roles of team identification and psychological ownership in fans’ intentions to purchase team-licensed and a sponsor’s products : the case of FC Barcelona members
Palau i Saumell, Ramon; Matute, Jorge; Coll, Santiago Forgas - In: Sport management review 25 (2022) 5, pp. 791-819
Persistent link: https://www.econbiz.de/10014277027
Cover Image
Exploring the experiences of female sport fans : a collaborative self-ethnography
Hoeber, Larena; Kerwin, Shannon - In: Sport management review 16 (2013) 3, pp. 326-336
Persistent link: https://www.econbiz.de/10009787471
Cover Image
Managing co-creation in professional sports : the antecedents and consequences of ritualized spectator behavior
McDonald, Heath; Karg, Adam J. - In: Sport management review 17 (2014) 3, pp. 292-309
Persistent link: https://www.econbiz.de/10010401077