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Measurement and segmentation of sport fans using brand association networks : application to Union of European Football Associations (UEFA) Champions League (UCL)
Bouzdine-Chameeva, Tatiana; Ferrand, Alain; … - In: Sport management review 18 (2015) 3, pp. 407-420
Persistent link: https://www.econbiz.de/10011381876
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Predicting spectators' behavioural intentions in professional football : the role of satisfaction and service quality
Theodorakis, Nicholas D.; Alexandris, Kostas; Tsigilis, … - In: Sport management review 16 (2013) 1, pp. 85-96
Persistent link: https://www.econbiz.de/10009700221
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Who is more influenced by customer equity drivers? : a moderator analysis in a professional soccer context
Yoshida, Masayuki; Gordon, Brian - In: Sport management review 15 (2012) 4, pp. 389-403
Persistent link: https://www.econbiz.de/10009627406
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Will the real fans please remain seated? : gender and television ratings pre-game and game broadcasts
Tainsky, Scott; Kerwin, Shannon; Xu, Jie; Zhou, Yilun - In: Sport management review 17 (2014) 2, pp. 190-204
Persistent link: https://www.econbiz.de/10010382558
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Branding and positioning Australian rules football for participation growth in North America
Fairley, Sheranne; Kellett, Pamm - In: Sport management review 16 (2013) 3, pp. 397-406
Persistent link: https://www.econbiz.de/10009787453
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Exploring the experiences of female sport fans : a collaborative self-ethnography
Hoeber, Larena; Kerwin, Shannon - In: Sport management review 16 (2013) 3, pp. 326-336
Persistent link: https://www.econbiz.de/10009787471
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Self-categorization process in sport : an examination of the "Linsanity" phenomenon in Taiwan
Chen, Kuan-Ju; Phua, Joe - In: Sport management review 19 (2016) 4, pp. 431-440
Persistent link: https://www.econbiz.de/10011566679
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Measuring effects of naming-rights sponsorships on college football fans' purchasing intentions
Eddy, Terry - In: Sport management review 17 (2014) 3, pp. 362-375
Persistent link: https://www.econbiz.de/10010401050
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Managing co-creation in professional sports : the antecedents and consequences of ritualized spectator behavior
McDonald, Heath; Karg, Adam J. - In: Sport management review 17 (2014) 3, pp. 292-309
Persistent link: https://www.econbiz.de/10010401077
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When the crowd evaluates soccer players' market values : accuracy and evaluation attributes of an online community
Herm, Steffen; Callsen-Bracker, Hans-Markus; Kreis, Henning - In: Sport management review 17 (2014) 4, pp. 484-492
Persistent link: https://www.econbiz.de/10010425624