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An examination of the psychological and consumptive behaviors of sport video gamers
Kim, Yongjae; Walsh, Patrick; Ross, Stephen D. - In: Sport marketing quarterly : preferred journal of the … 17 (2008) 1, pp. 44-53
Persistent link: https://www.econbiz.de/10003763438
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Examining brand extensions and their potential to dilute team brand associations
Walsh, Patrick; Ross, Stephen D. - In: Sport marketing quarterly : preferred journal of the … 19 (2010) 4, pp. 196-206
Persistent link: https://www.econbiz.de/10008825864
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Sport teams as brand extensions : a case of Taiwanese baseball
Walsh, Patrick; Chien, Chih-I. James; Ross, Stephen D. - In: Sport marketing quarterly : preferred journal of the … 21 (2012) 3, pp. 138-146
Persistent link: https://www.econbiz.de/10009665739
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Development of a brand extension decision-making model for professional sport teams
Walsh, Patrick; Lee, Seungbum - In: Sport marketing quarterly : preferred journal of the … 21 (2012) 4, pp. 232-242
Persistent link: https://www.econbiz.de/10009710125
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Differences in event brand personality between social media users and non-users
Walsh, Patrick; Clavio, Galen; Lovell, M. David; … - In: Sport marketing quarterly : preferred journal of the … 22 (2013) 4, pp. 214-223
Persistent link: https://www.econbiz.de/10010257028
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The influence of logo change on brand loyalty and the role of attitude toward rebranding and logo evaluation
Williams, Antonio S.; Son, Sungwook; Walsh, Patrick; … - In: Sport marketing quarterly : preferred journal of the … 30 (2021) 1, pp. 69-81
Persistent link: https://www.econbiz.de/10012519180
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Examining the use of professional sport teams as a brand extension strategy in Korean professional baseball
Walsh, Patrick; Hwang, Hansol; Lim, Choong Hoon; … - In: Sport marketing quarterly : preferred journal of the … 24 (2015) 4, pp. 214-224
Persistent link: https://www.econbiz.de/10011415225