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~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
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Walsh, Patrick
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Ross, Stephen D.
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Chien, Chih-I. James
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
NBER working paper series
53
Working paper / National Bureau of Economic Research, Inc.
45
NBER Working Paper
44
NBER Working Papers
38
Working paper / National Bureau of Economic Research, Inc
26
The economic and social review
12
Michigan Retirement Research Center Research Paper
11
Working Papers / Institute for Social Research (ISR), University of Michigan
10
Journal of labor economics
9
Discussion paper series / IZA
8
Journal of human resources : JHR
8
UCD Geary Institute discussion paper series
8
Economics of education review
7
Trinity economic papers / Technical paper
7
Journal of public economics
6
The journal of economic perspectives : EP ; a journal of the American Economic Association
6
The quarterly journal of economics
6
Trinity economics papers : TEP
6
LICOS discussion paper
5
The American economic review
5
The review of economics and statistics
5
American Economic Review
4
LICOS discussion paper series / LICOS Centre for Institutions and Economic Performance : discussion paper
4
The Quarterly Journal of Economics
4
Agricultural and resource economics review : ARER
3
American economic journal : a journal of the American Economic Association
3
CESifo working papers
3
Demography
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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Economic systems
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Economics of Education Review
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Education Finance and Policy
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International journal of sport management and marketing : IJSMM
3
Journal of Economic Perspectives
3
Journal of Human Resources
3
Journal of Labor Economics
3
Journal of Public Economics
3
Journal of econometrics
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Journal of the American Statistical Association : JASA
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1
An examination of the psychological and consumptive behaviors of sport video gamers
Kim, Yongjae
;
Walsh, Patrick
;
Ross, Stephen D.
- In:
Sport marketing quarterly : preferred journal of the …
17
(
2008
)
1
,
pp. 44-53
Persistent link: https://www.econbiz.de/10003763438
Saved in:
2
Examining brand extensions and their potential to dilute team brand associations
Walsh, Patrick
;
Ross, Stephen D.
- In:
Sport marketing quarterly : preferred journal of the …
19
(
2010
)
4
,
pp. 196-206
Persistent link: https://www.econbiz.de/10008825864
Saved in:
3
Sport teams as brand extensions : a case of Taiwanese baseball
Walsh, Patrick
;
Chien, Chih-I. James
;
Ross, Stephen D.
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
3
,
pp. 138-146
Persistent link: https://www.econbiz.de/10009665739
Saved in:
4
Development of a brand extension decision-making model for professional sport teams
Walsh, Patrick
;
Lee, Seungbum
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
4
,
pp. 232-242
Persistent link: https://www.econbiz.de/10009710125
Saved in:
5
Differences in event brand personality between social media users and non-users
Walsh, Patrick
;
Clavio, Galen
;
Lovell, M. David
; …
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
4
,
pp. 214-223
Persistent link: https://www.econbiz.de/10010257028
Saved in:
6
The influence of logo change on brand loyalty and the role of attitude toward rebranding and logo evaluation
Williams, Antonio S.
;
Son, Sungwook
;
Walsh, Patrick
; …
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
1
,
pp. 69-81
Persistent link: https://www.econbiz.de/10012519180
Saved in:
7
Examining the use of professional sport teams as a brand extension strategy in Korean professional baseball
Walsh, Patrick
;
Hwang, Hansol
;
Lim, Choong Hoon
; …
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
4
,
pp. 214-224
Persistent link: https://www.econbiz.de/10011415225
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