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Corporate sponsorship in college football : an fMRI study measuring the effectiveness of corporate branding across rival teams
Martin, David S.; Townsend, Kyle M.; Wang, Yun; … - In: Sport marketing quarterly : preferred journal of the … 28 (2019) 4, pp. 209-221
Persistent link: https://www.econbiz.de/10012254429
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Featuring the hometown team in cause-related sports marketing : a cautionary tale for league-wide advertising campaigns
Nichols, Bridget Satinover; Cobbs, Joe; Raska, David - In: Sport marketing quarterly : preferred journal of the … 25 (2016) 4, pp. 212-226
Persistent link: https://www.econbiz.de/10011635483
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How Major League teams hire entrylevel ticket sales representatives : ca qualitative analysis
Popp, Nels; Harrolle, Michelle; Wells, Janelle E. - In: Sport marketing quarterly : preferred journal of the … 28 (2019) 3, pp. 165-176
Persistent link: https://www.econbiz.de/10012153368
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The four domains of sports marketing : a conceptual framework
Fullerton, Sam; Merz, G. Russell - In: Sport marketing quarterly : preferred journal of the … 17 (2008) 2, pp. 90-108
Persistent link: https://www.econbiz.de/10003763465
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Minor league baseball : exploring the growing interest in outsourced sport marketing
Burden, Willie; Li, Ming - In: Sport marketing quarterly : preferred journal of the … 18 (2009) 3, pp. 139-149
Persistent link: https://www.econbiz.de/10003897729
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Examining brand extensions and their potential to dilute team brand associations
Walsh, Patrick; Ross, Stephen D. - In: Sport marketing quarterly : preferred journal of the … 19 (2010) 4, pp. 196-206
Persistent link: https://www.econbiz.de/10008825864
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Communicating socially responsible initiatives : an analysis of US professional teams
Walker, Matthew; Kent, Aubrey; Vincent, John - In: Sport marketing quarterly : preferred journal of the … 19 (2010) 4, pp. 187-195
Persistent link: https://www.econbiz.de/10008825865
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Rival salience and sport team identification
Luellen, Tara B.; Wann, Daniel L. - In: Sport marketing quarterly : preferred journal of the … 19 (2010) 2, pp. 97-106
Persistent link: https://www.econbiz.de/10008651160
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Differentiation of social marketing and cause-related marketing in US professional sport
Pharr, Jennifer R.; Lough, Nancy L. - In: Sport marketing quarterly : preferred journal of the … 21 (2012) 2, pp. 90-103
Persistent link: https://www.econbiz.de/10009579952
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The impact of fan identification, purchase intentions, and sponsorship awareness on sponsors' share of wallet
Hickman, Thomas M. - In: Sport marketing quarterly : preferred journal of the … 24 (2015) 3, pp. 170-182
Persistent link: https://www.econbiz.de/10011372409