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~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
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Sportmarketing
151
Sports marketing
151
Professional sports
123
Profisport
123
Consumer behaviour
89
Konsumentenverhalten
89
Sport event
55
Sportveranstaltung
55
Sport
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Sports
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USA
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United States
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Football
49
Fußball
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Sport organization
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Sportorganisation
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Brand management
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Markenführung
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Brand image
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Markenimage
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Ball game
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Team
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Sportler
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team identification
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Corporate social responsibility
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Preismanagement
11
Pricing strategy
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sponsorship
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Personality psychology
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Persönlichkeitspsychologie
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Beziehungsmarketing
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Drayer, Joris
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Shapiro, Stephen L.
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Ballouli, Khalid
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Dwyer, Brendan
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Greenwell, T. Christopher
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Heere, Bob
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Lee, Joon Sung
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Bennett, Gregg
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Ko, Yong Jae
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Bernthal, Matthew J.
5
Simmons, Jason M.
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Walker, Matthew
5
Byon, Kevin K.
4
Greenhalgh, Greg
4
Jensen, Jonathan A.
4
Kent, Aubrey
4
Kwak, Dae Hee
4
McKelvey, Steve
4
Naraine, Michael L.
4
Popp, Nels
4
Walsh, Patrick
4
Asada, Akira
3
Baker, Thomas A., III.
3
Biscaia, Rui
3
Cobbs, Joe
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Dees, Windy
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Eddy, Terry
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Ferreira, Mauricio
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Hambrick, Marion E.
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James, Jeffrey D.
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Jang, Wonseok
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Kim, Yongjae
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Lee, Seungbum
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Lim, Choong Hoon
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Reams, Lamar
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Rocha, Claudio
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
Journal of sports economics
533
European Sport management quarterly : ESMQ
280
Journal of sport management : the official journal of the North American Society of Sport Management
272
International journal of sport management and marketing : IJSMM
251
Sport management review
249
International journal of sport finance
182
International journal of sports marketing & sponsorship
155
Applied economics
123
Applied economics letters
78
Discussion paper series / IZA
65
Sport, Business and Management : an international journal ; SBM
59
SpringerLink / Bücher
46
European journal of operational research : EJOR
44
Journal of business research : JBR
44
IZA Discussion Paper
40
International Journal of Sports Marketing and Sponsorship
38
Afrika-Studien
37
Economic inquiry : journal of the Western Economic Association International
33
Scottish journal of political economy : the journal of the Scottish Economic Society
33
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
30
Southern economic journal
30
Atlantic economic journal : AEJ
28
Review of industrial organization : RIO
28
Working paper
28
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
27
Springer eBook Collection
25
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
22
The journal of gambling business and economics
22
Working papers / Institute for Strategy and Business Economics, University of Zurich
22
Eastern economic journal
21
International journal of forecasting
21
Department of Economics working paper
20
IMA journal of management mathematics
20
IMF working papers
20
International Journal of Financial Studies : open access journal
20
Journal of economic behavior & organization : JEBO
20
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
20
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
20
Middlebury College working paper series
20
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ECONIS (ZBW)
205
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1
Corporate sponsorship in college football : an fMRI study measuring the effectiveness of corporate branding across rival teams
Martin, David S.
;
Townsend, Kyle M.
;
Wang, Yun
; …
- In:
Sport marketing quarterly : preferred journal of the …
28
(
2019
)
4
,
pp. 209-221
Persistent link: https://www.econbiz.de/10012254429
Saved in:
2
Featuring the hometown team in cause-related sports marketing : a cautionary tale for league-wide advertising campaigns
Nichols, Bridget Satinover
;
Cobbs, Joe
;
Raska, David
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
4
,
pp. 212-226
Persistent link: https://www.econbiz.de/10011635483
Saved in:
3
How Major League teams hire entrylevel ticket sales representatives : ca qualitative analysis
Popp, Nels
;
Harrolle, Michelle
;
Wells, Janelle E.
- In:
Sport marketing quarterly : preferred journal of the …
28
(
2019
)
3
,
pp. 165-176
Persistent link: https://www.econbiz.de/10012153368
Saved in:
4
The four domains of sports marketing : a conceptual framework
Fullerton, Sam
;
Merz, G. Russell
- In:
Sport marketing quarterly : preferred journal of the …
17
(
2008
)
2
,
pp. 90-108
Persistent link: https://www.econbiz.de/10003763465
Saved in:
5
Minor league baseball : exploring the growing interest in outsourced sport marketing
Burden, Willie
;
Li, Ming
- In:
Sport marketing quarterly : preferred journal of the …
18
(
2009
)
3
,
pp. 139-149
Persistent link: https://www.econbiz.de/10003897729
Saved in:
6
Examining brand extensions and their potential to dilute team brand associations
Walsh, Patrick
;
Ross, Stephen D.
- In:
Sport marketing quarterly : preferred journal of the …
19
(
2010
)
4
,
pp. 196-206
Persistent link: https://www.econbiz.de/10008825864
Saved in:
7
Communicating socially responsible initiatives : an analysis of US professional teams
Walker, Matthew
;
Kent, Aubrey
;
Vincent, John
- In:
Sport marketing quarterly : preferred journal of the …
19
(
2010
)
4
,
pp. 187-195
Persistent link: https://www.econbiz.de/10008825865
Saved in:
8
Rival salience and sport team identification
Luellen, Tara B.
;
Wann, Daniel L.
- In:
Sport marketing quarterly : preferred journal of the …
19
(
2010
)
2
,
pp. 97-106
Persistent link: https://www.econbiz.de/10008651160
Saved in:
9
Differentiation of social marketing and cause-related marketing in US professional sport
Pharr, Jennifer R.
;
Lough, Nancy L.
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
2
,
pp. 90-103
Persistent link: https://www.econbiz.de/10009579952
Saved in:
10
The impact of fan identification, purchase intentions, and sponsorship awareness on sponsors' share of wallet
Hickman, Thomas M.
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
3
,
pp. 170-182
Persistent link: https://www.econbiz.de/10011372409
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