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An examination of employees' response to sponsorship : the role of team identification
Demirel, Abdullah; Fink, Janet; McKelvey, Steve - In: Sport marketing quarterly : preferred journal of the … 27 (2018) 2, pp. 67-81
Persistent link: https://www.econbiz.de/10012173515
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What makes for the best rivalries in individual sports and how can marketers capitalize on them?
Ambrose, Scott C.; Schnitzlein, Nathan - In: Sport marketing quarterly : preferred journal of the … 26 (2017) 4, pp. 223-234
Persistent link: https://www.econbiz.de/10011927267
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Cut from the same cloth : an examination of attachment to college football coaches
Mudrick, Michael; Fink, Janet - In: Sport marketing quarterly : preferred journal of the … 31 (2022) 1, pp. 76-85
Persistent link: https://www.econbiz.de/10013198836
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A study of satellite fans' existing team Identification and attitudes toward a new, local franchise : a case study of UK-Based National Football fans
Monaghan, Daniel; League, Daniel Read - In: Sport marketing quarterly : preferred journal of the … 31 (2022) 4, pp. 322-336
Persistent link: https://www.econbiz.de/10013532052
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Identification in sport and religion : exploring the overlap between two group identities
Statz, Keevan M.; Delia, Elizabeth B.; Gordon, Brian S. - In: Sport marketing quarterly : preferred journal of the … 31 (2022) 2, pp. 89-100
Persistent link: https://www.econbiz.de/10013346949