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Enhanced brand credibility of American athletes with international teammates
Zhou, Yilun; Tainsky, Scott - In: Sport marketing quarterly : preferred journal of the … 26 (2017) 2, pp. 63-74
Persistent link: https://www.econbiz.de/10011716606
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The impact of ethnic diversity on the Ladies Professional Golf Association : a case study of Anheuser-Busch and its sponsorship objectives and strategies
Choi, J. Andrew - In: Sport marketing quarterly : preferred journal of the … 19 (2010) 1, pp. 51-57
Persistent link: https://www.econbiz.de/10003965847
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Fan community identification : an empirical examination of its outcomes in Japanese professional sport
Yoshida, Masayuki; Gordon, Brian; Heere, Bob; James, … - In: Sport marketing quarterly : preferred journal of the … 24 (2015) 2, pp. 105-119
Persistent link: https://www.econbiz.de/10011304056
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A heterogeneous analysis of secondary market transactions for college football bowl games
Rishe, Patrick; Sanders, David; Reese, Jason; Mondello, … - In: Sport marketing quarterly : preferred journal of the … 25 (2016) 2, pp. 115-127
Persistent link: https://www.econbiz.de/10011517918
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Comparing rivalry effects across professional sports : National Football League fans exhibit most animosity
Cobbs, Joe; Sparks, Daniel; Tyler, B. David - In: Sport marketing quarterly : preferred journal of the … 26 (2017) 4, pp. 235-246
Persistent link: https://www.econbiz.de/10011927270
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Minor league baseball : exploring the growing interest in outsourced sport marketing
Burden, Willie; Li, Ming - In: Sport marketing quarterly : preferred journal of the … 18 (2009) 3, pp. 139-149
Persistent link: https://www.econbiz.de/10003897729
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Sport teams as brand extensions : a case of Taiwanese baseball
Walsh, Patrick; Chien, Chih-I. James; Ross, Stephen D. - In: Sport marketing quarterly : preferred journal of the … 21 (2012) 3, pp. 138-146
Persistent link: https://www.econbiz.de/10009665739
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The Richmond what? : the naming of a minor league baseball franchise
Dwyer, Brendan; Le Crom, Carrie W.; Tomasini, Nathan; … - In: Sport marketing quarterly : preferred journal of the … 20 (2011) 1, pp. 56-64
Persistent link: https://www.econbiz.de/10009231811
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Examining brand extensions and their potential to dilute team brand associations
Walsh, Patrick; Ross, Stephen D. - In: Sport marketing quarterly : preferred journal of the … 19 (2010) 4, pp. 196-206
Persistent link: https://www.econbiz.de/10008825864
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Determinants of premiums in Major League Baseball
Paul, Rodney J.; Weinbach, Andrew P. - In: Sport marketing quarterly : preferred journal of the … 22 (2013) 3, pp. 152-165
Persistent link: https://www.econbiz.de/10010199632