Significance and Purpose of This Book -- Review of Prior Research on Corporate Behavior during the Emergence of New Technologies -- History of Japanese Animation Industry and New Technology -- Evaluation of New Technology by Existing Engineers -- Attributes of Engineers with High Receptivity to...

Part I: Destination attributes and features -- Chapter 1: Nature and scope of destination marketing in emerging economies -- Chapter 2: Marketing mix strategies of emerging tourist destinations: the case of Indonesia -- Chapter 3: Special events and destination marketing strategies in emerging...

This textbook provides a clear and practice-oriented overview of the basics of online marketing. Short learning units, clear didactic modules and the accompanying learning tests ensure a sustainable transfer of knowledge. It is thus aimed at all those who deal with questions of online marketing...

Allgemeine Grundlagen des Marketings -- Marketing-Planung und Marketing-Forschung -- Marketing-Ziele -- Marketing-Strategie -- Marketing-Instrumente -- Entwicklung einer geschlossenen Marketing-Konzeption -- Marketing-Controlling -- Marketing-Organisation.

1. Introduction -- 2. Data Pre-Processing and Modeling Factors -- 3. Common Demand Prediction Methods -- 4. Tree-Based Methods -- 5. Clustering Techniques -- 6. Evaluation and Visualization -- 7. More Advanced Methods -- 8. Conclusion and Advanced Topics.

1. Introduction to Communicating Globally: An Integrated Marketing Approach -- 2. Transitioning in the Marketplaces and -spaces of 2020 and Beyond -- 3. The Global Marketplace -- 4. How Marketing Communication Works -- 5. Integrated Communication or Integrated Marketing Communication -- 6....

Multisensory Experiences in Digital Media -- A Good Product Name in the Semantic Network: Implicit Methods for Naming -- Applying Neuromarketing to Redesign a Travel Brand: The Implicit Journey to Create a New Corporate Design -- Neuromarketing Beyond the Posttest: fMRI Can Predict the...

The book provides an overview of socially responsible consumption and marketing, as well as a collection of teaching cases that discuss and emphasize how 21st-century organizations, both for-profit and non-profit, are addressing socially responsible consumers and meeting their changing needs...

Ch1. A fundamental dilemma: efficiency versus creativity -- Ch2. Analytical framework and the research design: Innovation pattern and evolution of industry -- Ch3. The origins of the game software business in Japan: the movement till 1970’s -- Ch4. Creating New Demand: the start-up of the new...

Digitale Lerninhalte: Trainer- und Lernerkompetenz -- Neuro-Sales und Neuro-Marketing -- Multichannel-Kommunikation: Telefongespräche mit Kunden, Online-Calls, Virtuelle Kongresse und Veranstaltungen -- Erfolgsfaktor Stimme im digitalen Raum -- Führungskompetenz in The New Normal World:...