„Brand Communities“ wurde um Online-Communities ergänzt, und das Kapitel „Innovative Marktpsychologie im IFM POS Lab“ ist neu …

The 2018 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting … retailers, store brand managers and national brand managers. The three-day event covered a wide range of topics from varied …, cultural dimensions, sales promotions, brand equity, private label pricing, and dual branding – using a wide variety of …

nachgegangen, ob eine Private Label Fashion Brand vorzugsweise mit oder ohne Bezug zum übergeordneten Händler erscheinen soll …

behavior, franchising, origin labelling, transparency in the agri-food industry, tourism and the triptych of brand …/label/product. The contributions are gathered under the following main topics: Consumer behavior and decisions, labeling strategy, brand … market trends, branding of local brands, territorial impact on brand/label/product, theoretical and managerial research …

The knowledge on how to influence user engagement metrics and thereby brand visibility plays a crucial role in … marketing. The profound empirical results reveal surprising and highly relevant insights for brand managers which call for a … detects several mechanisms for increasing user engagement while preventing user reactance towards the brand endorsement. About …

-- Decoding Luxury Brand Communications -- Implications for Luxury Brand Management. . … Brand Communications Implications for Luxury Brand Management Target Groups Researchers and students of marketing …, communications, brand and luxury management Experts of the luxury industry, creative industries, media, consumer goods, and retail …