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practitioners. Wilson Ozuem’s area of expertise lies in digital marketing and innovation. He teaches digital marketing at several UK …
Persistent link: https://www.econbiz.de/10013167257
1 Einleitung -- 2 Disruption oder ein „Weiter so“? – Wo stehen wir in 2030? -- 3 Patienten in den Mittelpunkt stellen und Potenziale nutzen -- 4 Kundenorientiert, digital und agil! Gesundheitsversorgung 2030 -- 5 Integrierte Versorgungsmodelle neu gedacht -- 6 Wertschöpfung mittels...
Persistent link: https://www.econbiz.de/10012585267
Status Quo in Sub-Supplier Management -- Buyer-Sub-Supplier Relationships -- Introducing the Sub-Supplier Management Framework -- Sub-Supplier Management Capabilities -- The Concept of Sub-Supplier Specific Investments as a Development Tool -- Sub-Supplier Management and Sustainability --...
Persistent link: https://www.econbiz.de/10012585321
1.Introduction -- 2.Section One: How and why the COVID-19 economic crisis occurred? A customer behavior-based perspective -- 3.Five phases for how customer behavior changed in response to COVID-19 -- 4.Psychological and economic explanations for why the COVID-19 economic crisis occurred -- 5....
Persistent link: https://www.econbiz.de/10012819074
Bedeutung fundierter Bewertungsinformationen zur Gestaltung der Geschäftsbeziehung im Maschinen- und Anlagenbau -- Konzepte zur Bewertung von Kundenbeziehungen im Maschinen- und Anlagenbau -- Entwurf einer produktbasierten Bewertungsmethodik für Kundenbeziehungen im Maschinen- und Anlagenbau...
Persistent link: https://www.econbiz.de/10012799803
Szenarien für „fitte 2030“ -- Zehn Herausforderungen für Zukunftsmanagement -- Acht Optionen für Banken und Finanzdienstleister -- Stärken-Aufbau durch Strategieentwicklung -- Erarbeiten der strategischen Ausgangssituation -- Identifikation der Strategieentwicklungschancen -- Nachhaltige...
Persistent link: https://www.econbiz.de/10012668279
1. Introduction -- 2. Dependence in Buyer-Supplier Relationships – Present State and Future Perspectives -- 3. The Emergence of Dependence and Lock-in Effects in Buyer–Supplier Relationships – A Buyer Perspective -- 4. Managing Distinct Buyer–Supplier Dependencies – A Typological...
Persistent link: https://www.econbiz.de/10012398374
Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM)....
Persistent link: https://www.econbiz.de/10012398796
Customer Relationship Management -- Organizational Buying -- Relationship Value -- Reasoning of Customers to Provide Value -- Study 1: Opportunity Management -- Study 2: Value Management -- Limitations and Managerial Implications
Persistent link: https://www.econbiz.de/10012398888
Association for Key Account Management. Her main research interests are innovation, entrepreneurship, and sales in business … markets. She has co-edited volumes on innovation in healthcare and new business venturing, and is the author of several …
Persistent link: https://www.econbiz.de/10012399272