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Intercultural Service Encounters : Cross-cultural Interactions and Service Quality
Sharma, Piyush - 2019
This book investigates intercultural service encounters (ICSEs) in light of the rapidly globalizing world economy, examining the extant literature on the topic and identifying areas which require further exploration. With a focus on intercultural communication and competence, the author analyses...
Persistent link: https://www.econbiz.de/10012395856
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Managing Social Robotics and Socio-cultural Business Norms : Parallel Worlds of Emerging AI and Human Virtues
Arora, Anshu (ed.); Bacouel-Jentjens, Sabine (ed.);  … - 2022
Section I:- Social Robotics -- CHAPTER 1:-From Robots to Humanoids: Examining an Ethical View of Social Robotics -- CHAPTER 2:-Advancement of Robotic Autonomy Benefiting Individuals with Autism: Ethical Curriculum Development through Social Robotics’ Design and Research -- CHAPTER...
Persistent link: https://www.econbiz.de/10013349718
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Customer Accounting : Creating Value with Customer Analytics
Bonacchi, Massimiliano; Perego, Paolo - 2019
This book is designed to meet the needs of CFOs, accounting and financial professionals interested in leveraging the power of data-driven customer insights in management accounting and financial reporting systems. While academic research in Marketing has developed increasingly sophisticated...
Persistent link: https://www.econbiz.de/10012396038
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Personas entwickeln für Marketing, Vertrieb und Kommunikation : Grundlagen, Konzept und praktische Umsetzung
Kirchem, Sabine; Waack, Juliane - 2021
Dieses essential erklärt auf den Punkt, wie sich die Bedürfnisse von Zielgruppen mithilfe des Persona-Konzepts ermitteln lassen. Diese Methode bietet Unternehmen die Chance, mit Kunden und Geschäftspartnern einfacher ins Gespräch kommen, da die fiktiven Personen als Stellvertreter sehr real...
Persistent link: https://www.econbiz.de/10012496286
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Strategisches Vertriebsmanagement : B2B-Vertrieb im digitalen Zeitalter
Scheed, Bernd; Scherer, Petra - 2019
Marktanalyse und -planung -- Strategische Kundenanalyse und -planung -- Portfolio-Analyse -- Strategische Entwicklung der …. Der Inhalt Marktanalyse und -planung Kundenanalyse und -planung Portfolioanalyse und -planung Vertriebskanalanalyse und …
Persistent link: https://www.econbiz.de/10012402056
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Grundlagen und neue Perspektiven des Luxustourismus : Kundenverhalten - Paradigmenwechsel - Markttrends - Best-Practice-Beispiele
Conrady, Roland (ed.); Ruetz, David (ed.);  … - 2019
Entwicklung der Makroumwelt des Tourismusmarktes -- Analyse des Phänomens Luxus -- Verhaltenswissenschaftliche Erklärungen des Luxuskonsums -- Marketingmanagement von Luxusanbietern -- Luxus und Tourismusangebot -- Luxusrelevanz ausgewählter Megatrends im Tourismus -- Analyse und...
Persistent link: https://www.econbiz.de/10012402489
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Economic Capital and Financial Risk Management for Financial Services Firms and Conglomerates
Porteous, Bruce T.; Tapadar, Pradip - 2006
The authors present a comprehensive and timely discussion of economic capital and financial risk management for financial services firms and conglomerates. Topics covered include: the different types of risks that firms collect; risk governance issues; how stress testing can be used to measure...
Persistent link: https://www.econbiz.de/10011612260
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Public Acceptability of Congestion Charging in China
Liu, Qiyang - 2022
radically different nature of China's culture and political system, the author articulates why public acceptability should be an …
Persistent link: https://www.econbiz.de/10013163595
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Chinese Consumers and the Fashion Market
Xu, Yingjiao (ed.); Chi, Ting (ed.); Su, Jin (ed.) - 2018
industry segments in the context of China’s recent and massive economic boom. As such, the book offers an invaluable reference …
Persistent link: https://www.econbiz.de/10013270838
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Fashion in 21st Century China : Design, Education, and Business
Bai, Yuli (ed.); Zang, Yingchun (ed.) - 2022
Part I: New Generation Design -- 1.Fashion Design in Altermodern China -- 2. Projecting Authenticity Through Cultural … Identity of the Emerging Young Chinese Fashion Designers and the Role of Fashion Design Education -- 7. Fashion Events in China …-market digital strategies an oxymoron in the luxury fashion industry? Insights from China -- 9. American Products in China: How Much …
Persistent link: https://www.econbiz.de/10012814624