preferences. Her writing is lively, full of relevant case studies, and rich in insights. No marketing department or new product … department must proceed without first reading this book.”- Philip Kotler, S.C. Johnson & Son Professor of International Marketing …

. Digital Marketing Adoption Framework for Small Businesses in Egypt: A Grounded Theory Approach -- Chapter 15. Islamic …EBES conferences have been intellectual hub for academic discussion in economics, finance, and business fields and … Eurasian Studies in Business and Economics (EBES’s official proceeding series) which includes selected papers from the 34rd …

Marketing -- Praxisbeispiele multisensorischer Marken -- Fazit und Ausblick -- Experteninterviews. …Dieses Buch ist eine kompakte Einführung in das Thema Multisensorisches Marketing. Paul Steiner untersucht die … Inhalt • Wahrnehmung und Wirkung multisensorischer Reize • Markenrecht – Markenformen mit Sinn • Multisensorisches Marketing …

An Introduction to Strategic Islamic Marketing -- Halal Industry: Threats and Barriers -- Halal Industry: Threats and … Barriers -- Does the Non-Muslim Segment Matter in Strategic Islamic Marketing? A Literary Insight with Practical Implications … -- Developing an Islamic Corporate Culture -- Small and Medium Enterprises and Strategic Marketing in an Emerging Muslim Country …

Part I: Fundamentals of Commodity Marketing -- Commodity Marketing: An Introduction into Key Concepts and Processes … Marketing -- Part II: Commodity Marketing Strategies and Tools -- Commodity Pricing: Fast, Simple, Intelligent -- Price … around Willingness-to-Pay Ranges -- Price Knowledge and Price Expectations: Their Role for Customer Relationship Marketing of …

1. Marketing Communications and Brand Development - An Introduction -- 2. The Progress of Destination Brand Marketing … of Marketing: Artificial Intelligence, Virtual Reality and Neuromarketing -- 12. Leveraging Digital Marketing and … Integrated Marketing Communications for Brand Building in Enterprising Markets. …

odds. Marketing scholars have also become interested in the topic and started to uncover customers’ inspiration in the … marketing domain. This book aims to advance the research about inspiration in marketing by dedicating three consecutive studies … to this topic. First, customer inspiration is defined and conceptualized within the marketing domain. Second, a …

tools to build personal relationships with customers. Taking you beyond omni-channel marketing, this book takes a deep dive …-personal marketing along the different channels and touchpoints within the customer journey. This book is for anyone who is interested in …

The book provides an overview of socially responsible consumption and marketing, as well as a collection of teaching … understand the practice of marketing in bringing about positive social change through real-life case studies. Consumption by … marketing strategies. It seeks to comprehend how people consume and how socially responsible consumption is conceived. The case …

Das Buch zeigt, wie Erkenntnisse der Verhaltensforschung beziehungsweise Behavioral Economics für Context-Marketing …Markenflaute: Warum Marketing anders denken muss -- Markenerwachen: Menschen verstehen, Marken steuern … Marketing- und Kommunikationsumfeldes unserer Zeit bietet viel Raum für kreative und innovative Anwendungen von Context Thinking …