Tourismuswissenschaft, Marketing, Markenbildung und Entscheidungstheorien Experten sowie Entscheider im Tourismus und in Destinationen sowie … Universität Eichstätt – Ingolstadt. Die Herausgeber Die Reihe Entrepreneurial Management und Standortentwicklung wird …

disciplines such as hospitality management, tourism marketing, and business marketing have made inroads into understanding the …, Norway, and Ukraine -- Part II - Internal Branding Strategies -- Chapter 6. Branding from Within: Internal Brand Management …’s Breakfast to a King’s Table: Branding and Marketing a Major Research University. …

" as a Cause-Related Marketing Campaign -- The Importance of Target-Group Oriented Brand Management in the Context of Cause …Theoretical Background: Introduction to Cause-Related Marketing -- Environmental Causes: Green Cause-Related Marketing … Bosques: "Leave Your Mark, a Reserve for More Reserves". Marketing Campaign to Recover Forests from Agentine Chaco -- The …

- und Marketingmanagement. Dazu werden Social Selling spezifische Ansätze wie Personal Branding, Employee Advocay, Content … Marketing, Influencer Marketing sowie Social Listening vorgestellt. Im Fokus stehen weiterhin ein Überblick über Plattformen und …

Public Relations -- Chapter 14: Selling and Sales Management -- Chapter 15: The Future of Marketing -- Case 1: Yo Man, It … their practical implications. A fourth, revised edition of Marketing Management, the text features new classical and … contemporary cases, new interdisciplinary and cross-functional implications of business management theories, contemporary marketing …

perspective in management literature: A systematic review -- Marketing in an experiential perspective: From "Goods and Service … logic perspective -- Sustainable management of events in an experiential perspective -- How marketing works in the … perspective. Suggestions are made on how experience logic can act as a new driver for the management of marketing processes in …

-creation sphere -- Chapter 10: Influencer marketing. …Online brand communities (OBCs) are hugely important in the development of marketing strategy, but it is unclear how … focuses on contemporary digital marketing issues in OBCs, offering a comprehensive examination of consumers’ response to …

1. Why a marketing perspective on corporate communication? -- 2. From corporate communication to corporate interaction …This book employs the latest insights from modern marketing into the theory and practice of corporate communication … activity must be gone through in order to be able to implement the change management process towards corporate communication …

present. With a preface by Russell Belk. Andrea Sestino is Ph.D. Candidate in Management & Marketing at the University of Bari … Professor of Business Management at the University of Salento, and Lecturer in Marketing at the LUISS University of Rome, Italy …Introduction -- Chapter 1. A review of the concept of NFTs in marketing -- Chapter 2. How Materialism Influences the …