Bryson, John R.; Sundbo, Jon; Fuglsang, Lars; Daniels, Peter - 2020 - 1st ed. 2020.
. Service Personnel and their Management -- 7. Process and Product Innovation in Service Businesses -- 8. Customer First …This textbook offers a fully integrated approach to the theory and practice of service management, exploring the … operational dynamics, management issues and business models deployed by service firms. It builds on recent developments in service …