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The Cultural Influence on Mass Customization
Wabia, Carolin - 2020 - 1st ed. 2020.
Theoretical Background on Mass Customization Research -- Fundamentals of Culture Research -- Cultural Influence on Consumer Behavior Under Mass Customization -- Cultural‐bound Interest in Mass Customization – survey -- Cultural‐Bound Actions in Mass Customization – experiment. .
Persistent link: https://www.econbiz.de/10012399676
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Performance Excellence in Marketing, Sales and Pricing : Leveraging Change, Lean and Innovation Management
Helmold, Marc - 2022
Chapter 1: Marketing, Sales and Pricing: Introduction -- Chapter 2: Marketing Management as Part of the Corporate Strategy -- Chapter 3: Marketing Concepts -- Chapter 4: B2B and B2C Marketing -- Chapter 5: Sales Management -- Chapter 6: Economic Pricing, 3C-Pricing and Cost-Estimation Concepts...
Persistent link: https://www.econbiz.de/10013365080
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Social Media Monetization : Platforms, Strategic Models and Critical Success Factors
Martínez-López, Francisco J.; Li, Yangchun; Young, … - 2022
Part I: An Introduction to Social Media Monetization -- 1. Introduction -- Part II: A Strategic Framework for Social Media Monetization -- 2. How Companies Can Exploit the Commercial Value of Social Media Through Advertising -- 3. How Companies Can Use Social Media for Social Selling -- 4. How...
Persistent link: https://www.econbiz.de/10013373458
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Marktforschung : Datenerhebung und Datenanalyse
Kreis, Henning; Wildner, Raimund; Kuß, Alfred - 2021 - 7., überarbeitete Auflage
Dieses Buch zeigt in gut verständlicher Weise die wesentlichen Grundlagen der Marktforschung auf, wie sie für Studium …. Aktuelle Entwicklungen in Bezug auf Online-Marktforschung, Datenaufbereitung, Signifikanztests und mobile Datenerhebung wurden … Marktforschung sowie Markt- und Werbepsychologie. Prof. Dr. Raimund Wildner ist Vizepräsident des Nürnberg Institut für …
Persistent link: https://www.econbiz.de/10012585351
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Marketing Analytics : Perspektiven - Technologien - Anwendungsfelder
Halfmann, Marion (ed.); Schüller, Katharina (ed.) - 2022
Hochschule Niederrhein. Ihre Tätigkeitsschwerpunkte liegen im Bereich Marktforschung, Marketing-Controlling und Marketing …
Persistent link: https://www.econbiz.de/10012814664
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Handbook of Market Research
Homburg, Christian (ed.); Klarmann, Martin (ed.);  … - 2022 - 1st ed. 2022.
-Series Data -- Measuring Sales Promotion Effectiveness -- Return on Media Models -- Preference Measurement -- Willingness to pay …
Persistent link: https://www.econbiz.de/10012814666
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A Systems Thinking Decision-Making Process : How to Avoid Burnt Toast
Barabba, Vincent P. - 2022
1. An Uncertain and More Complex Environment Requires you Learn From Your Decisions – Question the Known and Seek Answers to the Unknown -- 2. How the Journey to Improved Decision Making Started with my Introduction to the Silo Problem and the Importance of Understanding Both Sides of a Story...
Persistent link: https://www.econbiz.de/10012814732
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Trend Management : How to Effectively Use Trend-Knowledge in Your Company
Blechschmidt, Jörg - 2022 - 1st ed. 2022.
Chapter 1. About trends in general -- Chapter 2. Excursus: Dealing with fuzzy information -- Chapter 3. Trend analysis in companies -- Chapter 4. Trend research: Collecting trend information -- Chapter 5. Trend analysis: Understanding effects -- Chapter 6. Excursus: Thinking traps in trend...
Persistent link: https://www.econbiz.de/10012814785
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Market Driven Political Advertising : Social, Digital and Mobile Marketing
Hughes, Andrew - 2018
Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaigning and communications in political systems around the world. The author illustrates how the use of social, digital and mobile...
Persistent link: https://www.econbiz.de/10012395824
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Advances in Advertising Research IX : Power to Consumers
Cauberghe, Verolien (ed.); Hudders, Liselot (ed.);  … - 2018
This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. It specifically relates to the increasing power of consumers in the (digital) marketing process and discusses the challenges this may bring...
Persistent link: https://www.econbiz.de/10012395869