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Social Impact of Wine Marketing : The Challenge of Digital Technologies to Regulation
Ramšak, Mojca - 2022 - 1st ed. 2022.
1. Introduction: Wine and Technology Between Cultural Attitudes to Alcohol, Sales, Legislation, and Health -- 2. The … Greatest Tricks of Digital Alcohol Marketing: The Consumer’s Voice and Alcohol e-Marketing -- 3. Wine Storytelling -- 4 …. Wearable Technology and Wine -- 5. Smart Packaging: The Labels Come to Life -- 6. Wearable Technology for Preventive or …
Persistent link: https://www.econbiz.de/10012814802
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Successful Social Media and Ecommerce Strategies in the Wine Industry
Szolnoki, Gergely (ed.); Thach, Liz (ed.); Kolb, Dani (ed.) - 2016
Social media and ecommerce has an enormous impact in today's wine industry, particularly among the Internet …-savvy millennial generation. This book analyzes new communication platforms used in digital wine marketing, allowing students and … media platforms to interact with consumers, crowdsourcing techniques to build a new wine business, cross-cultural analysis …
Persistent link: https://www.econbiz.de/10012615671
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Advances in Digital Marketing and eCommerce : Third International Conference, 2022
Martínez-López, Francisco J. (ed.); Martinez, Luis F. (ed.) - Digital Marketing & eCommerce Conference <3., 2022, … - 2022
This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social...
Persistent link: https://www.econbiz.de/10013256202
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Digital Business in Africa : Social Media and Related Technologies
Adeola, Ogechi (ed.); Edeh, Jude Ndubuisi (ed.);  … - 2022
1. Digital Business in Africa: Social Media and Related Technologies – An Introduction -- 2. Ethical Social Media Marketing in Africa -- 3. The Benefits and Challenges of Social Media Marketing: Experience from Small and Rural-Based Entrepreneurs in the Vhembe District of Limpopo Province,...
Persistent link: https://www.econbiz.de/10013270864
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Social Commerce : Consumer Behaviour in Online Environments
Boardman, Rosy (ed.); Blazquez, Marta (ed.);  … - 2019
This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years. Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors...
Persistent link: https://www.econbiz.de/10012396166
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Informationssuche und Online Word-of-Mouth : Eine empirische Analyse anhand von Diskussionsforen
Reichelt, Jonas - 2013
Modell zur Erklärung der Bedeutung von Online Word-of-Mouth für Konsumenten -- Funktionen der Informationssuche in Online Word-of-Mouth -- Einfluss der Glaubwürdigkeit von Informationen auf die Nutzung von Online Word-of-Mouth -- Einflussfaktoren der Bedeutung von Online Word-of-Mouth für...
Persistent link: https://www.econbiz.de/10014016448
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Digital Marketing Strategies for Value Co-creation : Models and Approaches for Online Brand Communities
Ozuem, Wilson; Willis, Michelle - 2022
Chapter 1: Introducing Online Brand Communities -- Chapter 2: Participation and customer involvement -- Chapter 3: Online brand communities and loyalty intentions -- Chapter 4: Consumer engagement -- Chapter 5: Social identity and online brand communities -- Chapter 6: Brand and customer loyalty...
Persistent link: https://www.econbiz.de/10013167257
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Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
Adeola, Ogechi (ed.); Hinson, Robert (ed.);  … - 2022
1. Marketing Communications and Brand Development in A Changing World – Introduction, Issues and Perspectives -- 2. SMEs Adoption of Artificial Intelligence-Chatbots for Marketing Communication: A Conceptual Framework for an Emerging Economy -- 3. Integration of Augmented Reality (AR) and...
Persistent link: https://www.econbiz.de/10013203503
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Social Media Analytics Strategy : Using Data to Optimize Business Performance
Fox, April Ursula - 2022 - 2nd ed. 2022.
Part I: Data -- Chapter 1: Social Media Data -- Chapter 2: From Data to Insights -- Chapter 3: Luis Madureira -- Part II: Defining Analytics in Social Media and Types of Analytics Tools -- Chapter 4: Analytics in Social Media -- Chapter 5: Dedicated vs. Hybrid Tools -- Chapter 6: Alexander and...
Persistent link: https://www.econbiz.de/10013284764
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Agile Marketing Strategies : New Approaches to Engaging Consumer Behavior
Rajagopal - 2022
Part-I:The Convergence -- Chapter 1:Consumer Dynamics -- Chapter 2:Social Media and Markets -- Chapter 3:Relationship Strategy -- Part-II:The Shift -- Chapter 4:Neurobehavioral Perspectives -- Chapter 5:Rethinking Marketing -- Chapter 6:The Agile Mind-set -- Part-III:Window to the Future --...
Persistent link: https://www.econbiz.de/10013287736