Perspectives of Islamic Entrepreneurship and Marketing -- Entrepreneurship Orientation, Practices, and Performance in Islam …An Introduction to Strategic Islamic Marketing -- Halal Industry: Threats and Barriers -- Halal Industry: Threats and … Barriers -- Does the Non-Muslim Segment Matter in Strategic Islamic Marketing? A Literary Insight with Practical Implications …

Chapter 1. Introduction -- Chapter 2. The Moral Based of Islamic Leadership -- Chapter 3. The Characteristics and the …-Ghazali and the Four Cardinal Virtues -- Chapter 7. Islamic Principles and Values in Organization -- Chapter 8. Conclusion. …This book elaborates the fundamental principles and practices of Islamic leadership and management by highlighting its …

1. Marketing Communications and Brand Development - An Introduction -- 2. The Progress of Destination Brand Marketing … of Marketing: Artificial Intelligence, Virtual Reality and Neuromarketing -- 12. Leveraging Digital Marketing and … Integrated Marketing Communications for Brand Building in Enterprising Markets. …

. Dabei liegt in der Zunahme des Anteils der Muslime in der Bevölkerung auch enormes Marktpotenzial. Mit einem prüfenden Blick … Zielgruppen Studierende und Lehrende der Bereiche Marketing, Ernährungswissenschaften und Lebensmitteltechnologie Fachkräfte in …

Part I: Fundamentals of Commodity Marketing -- Commodity Marketing: An Introduction into Key Concepts and Processes … Marketing -- Part II: Commodity Marketing Strategies and Tools -- Commodity Pricing: Fast, Simple, Intelligent -- Price … around Willingness-to-Pay Ranges -- Price Knowledge and Price Expectations: Their Role for Customer Relationship Marketing of …

Markenflaute: Warum Marketing anders denken muss -- Markenerwachen: Menschen verstehen, Marken steuern …Das Buch zeigt, wie Erkenntnisse der Verhaltensforschung beziehungsweise Behavioral Economics für Context-Marketing … Marketing- und Kommunikationsumfeldes unserer Zeit bietet viel Raum für kreative und innovative Anwendungen von Context Thinking …

Chapter 1: Introduction to Contemporary Retail Marketing in Emerging Economies: Ghana’s Supermarket Chains -- Chapter 2 …: Modern Retail Marketing and Supermarket Loyalty Cards Programme -- Chapter 3: The TESCO Club Card Loyalty Programme - The … Gold Standard -- Chapter 4: The Ghanaian Supermarket Industry -- Chapter 5: The Current Supermarket Chains Marketing …

of Older Consumer Behavior -- Effectual Marketing Strategies and Tactics -- Marketing Food and Beverage Products … -- Marketing Apparel and Footwear -- Marketing Housing -- Marketing Pharmaceutical and Personal Care Products -- Marketing … Healthcare -- Marketing Long-Term Care -- Marketing Financial Services -- Marketing Insurance -- Marketing Travel & Leisure …

Introduction -- Chapter 1. A review of the concept of NFTs in marketing -- Chapter 2. How Materialism Influences the …-connected world. Connecting the new NFTs’ technologies with academic literature on marketing, the authors highlight future research … with an overview of the nature and increasing importance of NFTs in marketing, the authors extensively examine the …

perspective in management literature: A systematic review -- Marketing in an experiential perspective: From "Goods and Service … logic perspective -- Sustainable management of events in an experiential perspective -- How marketing works in the … the cosmetics industry: The Eva Garden case study -- Marketing of traditional-local products in the experience logic …