art-based brand management in the fashion sector. It provides a categorization of the strategies that fashion firms employ …

This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of … and interviews from international luxury sectors and brand managers such as Burberry, Dior, Porsche, Breitling, St. Regis … experience to professionals in the luxury sector (e.g., CEOs, brand managers, marketing and communication professionals), as well …

-- Decoding Luxury Brand Communications -- Implications for Luxury Brand Management. . … Brand Communications Implications for Luxury Brand Management Target Groups Researchers and students of marketing …, communications, brand and luxury management Experts of the luxury industry, creative industries, media, consumer goods, and retail …

development of new brand strategies brought about by digitalization, the author outlines the need for business models to be …