(CSR), green business (marketing) and sustainability management, with the view to addressing some begging issues in …Chapter 1: An Introduction to Responsible Management: A Corporate Social Responsibility (CSR), Green Marketing and … Sustainability Management Perspective.-Part One: Corporate Social Responsibility -- Chapter 2: Benefits of Promoting Micro …

1. ERKENNTNIS: Nachhaltigkeit versus Greenwashing -- 2. STRATEGIE: ein wirkungsorientiertes Denkmodell + Die …. Nachhaltigkeit ist KEIN Buzzword! Im Gegenteil: Es macht sehr viel Sinn, dass wir uns – und zwar alle – überlegen, was unser … Beteiligten/Stakeholdern hilft, ihre jeweilige Reise zu mehr Nachhaltigkeit zu gestalten. Was Sie am Ende der Lektüre dieses …

Das Buch beschäftigt sich mit der Leitfrage, welchen Einfluss Nachhaltigkeit im Rahmen des Green Marketings auf die … Kommunikationspolitik von Unternehmen hat. Es wird erläutert, wie die grüne in die klassische Marketing-Kommunikation integriert werden kann … und wie Unternehmen konkret ihre grüne Marketing-Kommunikation umsetzen. Kaum ein Bereich hat in den letzten Jahren so …

Tensions in Cause-Related Marketing for Global Sustainability -- Social Causes (I): Covering Basic Needs: "Lighting Up Lives … Case of Contactmore by ING -- Cause-Related Marketing in Retail E-Commerce as Support for the Sustainability of the …Theoretical Background: Introduction to Cause-Related Marketing -- Environmental Causes: Green Cause-Related Marketing …

Green Innovation Themes for Brand Development in Emerging Markets -- 12. Marketing Communications: Embedding Sustainability …1. Marketing Communications and Brand Development in A Changing World – Introduction, Issues and Perspectives -- 2 …. SMEs Adoption of Artificial Intelligence-Chatbots for Marketing Communication: A Conceptual Framework for an Emerging …

The book provides an overview of socially responsible consumption and marketing, as well as a collection of teaching … understand the practice of marketing in bringing about positive social change through real-life case studies. Consumption by … marketing strategies. It seeks to comprehend how people consume and how socially responsible consumption is conceived. The case …

different issues related to ethics, social responsibility and sustainability in marketing and presents different cases and … -- 12. Sustainability Practices of Higher Education Institutions An Analysis from a Developing Country -- 13. Dynamics of …This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill …

Its Implementation in Green Marketing Firms in China, Dr. Helen Song-Turner Dr. Damian Morgan, Federation University …Green Marketing and Management in Emerging Markets, with emphasis on the crucial role of people management towards … gas emissions and chemical spills have put the topic of green business firmly on the sustainability agenda. Despite the …

, sustainability, international business, and management as well as industry professionals and governments working towards establishing …

1. Traditional and Contemporary Notions of Marketing Communications -- 2. Power Shift: Analyzing the Changing Role of … Public Relations in the Mar-keting Mix -- 3. Marketing Communication Planning for SMEs in Emerging Markets -- 4 … Marketing Communications practice: Evidence from rural and community banks -- 7. Exploring Drivers of Performance in Advertising …