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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
Martínez-López, Francisco J. (ed.);  … - International Conference on Research on National Brand … - 2018
The 2018 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers....
Persistent link: https://www.econbiz.de/10013192306
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Assortment and Merchandising Strategy : Building a Retail Plan to Improve Shopper Experience
Berkhout, Constant - 2019
1. Integration of Assortment and Merchandising -- 2. Assortment Size and Space -- 3. Composition of Assortment -- 4. Ways of Organising Assortment -- 5. Shopper Characteristics -- 6. Shopping Missions -- 7. Retailer Assortment and Merchandising Plan -- 8. Universal Merchandising Guidelines -- 9....
Persistent link: https://www.econbiz.de/10012398404
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Advances in National Brand and Private Label Marketing : Sixth International Conference, 2019
Martínez-López, Francisco J. (ed.);  … - 2019
The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original, rigorous and significant contributions from researchers around the world on marketing issues that retailers, store brand managers and national brand...
Persistent link: https://www.econbiz.de/10012398499
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Brand Choice and Loyalty : Evidence from Swiss Car Registration Microdata
Meier, Beat - 2020 - 1st ed. 2020
General Understanding of Consumer Behavior Regarding Choice and Loyalty -- Influences of Demographic Factors on Brand Choice and Loyalty -- Effects of Incentives on Purchase Behavior -- Formation of Brand Loyalty over Time
Persistent link: https://www.econbiz.de/10012398887
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Concepts of Quality Connected to Social Media and Emotions
Vlad, Denisa Elena - 2020 - 1st ed. 2020.
Quality of Products and Services -- The Influence of Social Media on the Consumers‘ Expectations -- Importance of Information in Social Media -- Influence of Emotional Attachment on the Relationship With the Brand -- Post-truth and Fake News and How They Relate to Human Emotions -- Consumer...
Persistent link: https://www.econbiz.de/10012399132
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Showrooming im stationären Einzelhandel : Entwicklung eines Erklärungsmodells des opportunistischen Konsumentenverhaltens
Schneider, André - 2019
Rund drei von vier Deutschen lassen sich in einem Fachgeschäft ausführlich beraten, kaufen jedoch die Ware später im Internetshop eines Wettbewerbers. Dieses als Showrooming bezeichnete Konsumverhalten ist mit der steigenden Akzeptanz des Onlinehandels zu einer wachsenden Herausforderung des...
Persistent link: https://www.econbiz.de/10012401779
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Public Acceptability of Congestion Charging in China
Liu, Qiyang - 2022
radically different nature of China's culture and political system, the author articulates why public acceptability should be an …
Persistent link: https://www.econbiz.de/10013163595
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Chinese Consumers and the Fashion Market
Xu, Yingjiao (ed.); Chi, Ting (ed.); Su, Jin (ed.) - 2018
industry segments in the context of China’s recent and massive economic boom. As such, the book offers an invaluable reference …
Persistent link: https://www.econbiz.de/10013270838
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Fashion in 21st Century China : Design, Education, and Business
Bai, Yuli (ed.); Zang, Yingchun (ed.) - 2022
Part I: New Generation Design -- 1.Fashion Design in Altermodern China -- 2. Projecting Authenticity Through Cultural … Identity of the Emerging Young Chinese Fashion Designers and the Role of Fashion Design Education -- 7. Fashion Events in China …-market digital strategies an oxymoron in the luxury fashion industry? Insights from China -- 9. American Products in China: How Much …
Persistent link: https://www.econbiz.de/10012814624
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Chinese Consumers : Exploring the World's Largest Demographic
Sethi, Ashok - 2019
“China is blazing the trail in technology, and this is transforming consumers and their lives profoundly at a pace that … China. This book is a must read for anyone who wants to participate and win in this complex, competitive, and rapidly … refreshingly stimulating manner. In this book, he looks at the hyper connected and hyper segmented consumer of China, influence of …
Persistent link: https://www.econbiz.de/10012395904