Chapter 1: Introduction-why do we need to look again at collaboration? -- Chapter 2: The FMCG Market-Where we’ve come from, where we are now, and the problem we face -- Chapter 3: The Theory, and How it Applies to the FMCG Industry -- Chapter 4: Collaboration in Action; Four Case Studies --...

Chapter 1: Introducing Online Brand Communities -- Chapter 2: Participation and customer involvement -- Chapter 3: Online brand communities and loyalty intentions -- Chapter 4: Consumer engagement -- Chapter 5: Social identity and online brand communities -- Chapter 6: Brand and customer loyalty...

Value propositions and service ecosystems from a service-dominant logic perspective -- The evolution of value propositions -- Perceived value propositions of service ecosystems -- Orchestrating service ecosystems through value propositions -- Towards a management framework for service ecosystems.

1. Introduction -- 2. Dependence in Buyer-Supplier Relationships – Present State and Future Perspectives -- 3. The Emergence of Dependence and Lock-in Effects in Buyer–Supplier Relationships – A Buyer Perspective -- 4. Managing Distinct Buyer–Supplier Dependencies – A Typological...

1. Exploring the Role of Actors in the Formation of Market Relationships -- 2. Perspectives on Market – B2B Market as Network -- 3. Analysing Supplier Customer Relationships in Business Markets -- 4. Actors in Interaction -- 5. An Empirical Study of Interaction in Business Relationships -- 6....

Einführung -- Einfluss der Digitalisierung auf die Struktur und den Wettbewerb im TV-Markt -- Kooperationen und Netzwerke auf TV-Märkten als Antwort auf veränderte Wettbewerbssituationen und als Mittel zur Erzielung von Wettbewerbsvorteilen -- Implikationen für die Entwicklung eines...

Preface -- Part I Background -- Chapter 1 Fundamental Issues in This Book -- Part II Topological Structure -- Chapter 2 Recognize the Trade Roles of Industrial Sectors -- Chapter 3 Probe the Industrial Linkages Reasonably and Effectively -- Chapter 4 Find the Vital Industrial Sectors and IO...

Introduction -- Operational Partner Management -- Deepening -- Strategic Partner Management -- Interest Management -- Introduction -- The Holistic Value Creation of Work -- States and Consequences of Internal Partnering -- New Tool - the WeQ Test -- Practical Examples -- Internal Partnering -...

Chapter 1. Introduction -- Chapter 2. Philosophical questions and aspects pertaining to businesses relationships -- Chapter 3. Business relationships between Businesses and Businesses and Customer -- Chapter 4. Business relationships between Government (through their intervention) and Businesses...

Some Challenges Encountered in Value Creation and Capture -- Part I Preparation -- Introduction to Systems Research and Systemic Reasoning -- Evolution of a Market of Free Competition: A Symbolic Approach -- Axiomatization of the Resource View: The Firm and Markets -- Evolution of Resources: An...