models for substantive marketing problems, such as customer relationship management, customer loyalty management, website …The Second Edition of this book presents the state of the art in this important field. Marketing decision models … constitute a core component of the marketing discipline and the area is changing rapidly, not only due to fundamental advances in …

The book examines the social processes which have shaped the development and organisation of various marketing … with Norbert Elias the contributors explain how various markets and related marketing practices and activities are … Organisation of Marketing provides insights into topics such as the consumption and of wine in China, the advertising of Guinness …

Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The … its green marketing strategies …

techniques to scientists, researchers, students, academics and practitioners in marketing, management and economics … emphasis on advanced methods that are used to specify, estimate and validate marketing models, including structural equation … marketing activities such as advertising, pricing, promotions and distribution are now routinely used by managers for the …

‘[This book] offers ground-breaking research into political marketing and management in a developing democracy … marketing and management research.’ -Jennifer Lees-Marshment, Professor, The University of Auckland, New Zealand ‘A pace … skilled experts, Political Marketing and Management in Ghana emphasises and provides insights on the symbols-oriented approach …

marketing and advertising. Drawing from consumer culture theory, film and media studies, the author presents an expansive …-edge, interdisciplinary perspective for researchers, academics, and practitioners working in marketing communications, advertising, and media …

This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to … explain and discuss the marketing concepts visually and open a door to future predictions of the evolution of such marketing … concepts. Marketing concepts are, by nature, abstract and there is a need for approaches that provide a clear picture of such …

This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in … Orlando, Florida, entitled Creating Marketing Magic and Innovative Future Marketing Trends. The marketing environment … increasing use of technology and automation, while juxtaposed by nostalgia and “back to the roots” marketing trends. At the same …

This book offers both marketing and sales professionals a rare combined insight into both worlds to continuously … the authors in both Europe and North America. It has never been easier to produce great marketing content and sales … collateral. And yet, 90% of the content that marketing produces is NEVER used by sales. Why not? Because it’s not relevant to the …

planning Market-oriented business unit planning Planning the marketing mix Marketing implementation and management control The …-oriented business unit planning -- Planning the marketing mix -- Marketing implementation and management control …This textbook gives a clear and comprehensive overview of the process of strategic marketing planning. The authors …