research, teaching, and leadership. As such, it provides readers with a comprehensive, contemporary perspective on marketing … practice with an emphasis on the role of marketing in making a difference. Organisations are interwoven with the society in … -- Connected Stadium: A Pillar for Football Clubs’ Marketing Development? -- Knowing Me, Knowing You: Mentorship, Friendship, and …

-ownership policies in recent years and evaluates how innovation policies stimulate innovative activities in journalism and news media …

This book analyzes various digital transformation processes in journalism and news media. By investigating how these … Transformation in Media -- Part V: Digital Media and Social Networks -- Part VI: New Journalism and Challenges for Media Freedom …

edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on … to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and …

models for substantive marketing problems, such as customer relationship management, customer loyalty management, website …The Second Edition of this book presents the state of the art in this important field. Marketing decision models … constitute a core component of the marketing discipline and the area is changing rapidly, not only due to fundamental advances in …

The book examines the social processes which have shaped the development and organisation of various marketing … with Norbert Elias the contributors explain how various markets and related marketing practices and activities are … Organisation of Marketing provides insights into topics such as the consumption and of wine in China, the advertising of Guinness …

Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The … its green marketing strategies …

techniques to scientists, researchers, students, academics and practitioners in marketing, management and economics … emphasis on advanced methods that are used to specify, estimate and validate marketing models, including structural equation … marketing activities such as advertising, pricing, promotions and distribution are now routinely used by managers for the …

‘[This book] offers ground-breaking research into political marketing and management in a developing democracy … marketing and management research.’ -Jennifer Lees-Marshment, Professor, The University of Auckland, New Zealand ‘A pace … skilled experts, Political Marketing and Management in Ghana emphasises and provides insights on the symbols-oriented approach …

This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to … explain and discuss the marketing concepts visually and open a door to future predictions of the evolution of such marketing … concepts. Marketing concepts are, by nature, abstract and there is a need for approaches that provide a clear picture of such …