Chapter 1: Origins -- Chapter 2: People Are Media Companies -- Chapter 3: Influence Is an Outcome, Not a Profession -- Chapter 4: The Art and Science of Creativity -- Chapter 5: Creator-Centric Strategies -- Chapter 6: 1:1 Relationships at Scale -- Chapter 7: The 4-Step Influencer Marketing...

The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original, rigorous and significant contributions from researchers around the world on marketing issues that retailers, store brand managers and national brand...

Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM)....

Part I: Social Media Marketing -- Chapter 1. Return on investment in social media marketing: Literature review and suggestions for future research -- Chapter 2. The Effect of Fashion e-Blogs on Women's Intention to Use -- Chapter 3. Investigating the Impact of Social Media Commerce Constructs on...

Jörg Igelbrink’s study provides the disclosure of a comprehensive explanation approach of the consumers purchase motivation and attitude towards local fashion brands. The structure equation model reveals six direct impacts on the consumers LFB attitude. The author’s findings identify a new...

1. Introduction -- 2. Human Flourishing in Smart Cities -- 3. On How Big Data Revolutionizes Knowledge Management -- 4. Social Media in Marketing Communications: A Synthesis of Successful Strategies for the Digital Generation -- 5. Social Media Technologies and Export Marketing -- 6. Data...

Part I Online Corporate Diversity in the Financial Industry -- 1. Introduction -- 2. Online Diversity Communication at JPMorgan Chase -- 3. Online Diversity Communication at Wells Fargo -- 4. Online Diversity Communication at Bank of America -- 5. Online Diversity Communication at Citigroup --...

Declaration of Authorship -- Abstract -- Acknowledgements -- Introduction and Framework Introduction -- Concept of “People as Sensors” -- Methodology -- Empirical Studies of Socio-Economic Activities After the Great East Japan Earthquake and Tsunami -- The Excess Demand for Used Cars The...

1. Introduction -- 2. Technological Background -- 3. Retail As an Innovative Sector -- 4. A Smart Retailing Model -- 5. Luxury Retailing As a Smart (Sub)Sector -- 6. Towards a Smart Store -- 7. Towards the Future -- 8. The Case of Tommy Hilfiger -- 9. Conclusion

1. An Introductory Viewpoint to Fashion and Film -- 2. Cinema Films Influencing Fashion -- 3. Fashion and fashion advertisement in TV – Study Germany -- 4. Fashion Product Placement in International TV Series -- 5. YouTube Fashion Videos -- 6. Instagram Fashion Videos -- 7. Self-referencing...