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Florian Denker explores the role of an individual’s domain knowledge for the proficient evaluation of early-stage new product ideas in the front-end of innovation. The results of his study show that in order to ensure an effective evaluation, evaluators of early-stage new product ideas should...
Persistent link: https://www.econbiz.de/10012396609
Based on multiple case study analysis, focusing on scalable service innovation, the present study provides a practical process model that shall serve telecommunication companies as a guideline while conducting strategic cross-industry innovation projects. The findings also pay attention to...
Persistent link: https://www.econbiz.de/10012402019
The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands...
Persistent link: https://www.econbiz.de/10014018722
Die Initiative ist der auslösende Impuls für ein Innovationsvorhaben. Die individuelle Entscheidung zum Ergreifen der Initiative ist jedoch nicht beobachtbar und daher schwer steuerbar. Trotz der hohen Bedeutung dieser frühen Phase des Innovationsprozesses fand sie bisher relativ wenig...
Persistent link: https://www.econbiz.de/10014425101
Malte Marwede explores the impact of cognitive distance in product development, in particular whether large distances between developers and the customer target groups adversely affect the creation of customer-centric product ideas. Furthermore, he shows how practical user involvement measures...
Persistent link: https://www.econbiz.de/10012398226
Performance Management -- State-of-the-art in Performance Management -- Performance Management - Analysis Approach -- Survey Findings -- Towards a Systematic Performance Management Approach for Industrial Research in the ICT Industry
Persistent link: https://www.econbiz.de/10014015602
Firms without research and development (R&D) have frequently been neglected by mainstream innovation research. The small number of existing studies provides only fragmented and sometimes even contradictory findings, because they assume that non-R&D-performing firms show a “typical”,...
Persistent link: https://www.econbiz.de/10014015704
Kundenorientierung ist eine der wichtigsten Strategien von Unternehmen. Mass Customization, Customer Relationship … eigenen Produkte zu begeistern und langfristig für ein Unternehmen zu gewinnen? Zur Beantwortung dieser und anderer Fragen zur …
Persistent link: https://www.econbiz.de/10013517198
Tatjana-Xenia Puhan demonstrates that ambidexterity need not necessarily be implemented in one single organization but can also be realised in a network of associated organizations. She develops the concept of think tanks as organizations which concentrate on radical innovations while their...
Persistent link: https://www.econbiz.de/10013521011
Patricia Sandmeier demonstrates how a transfer of elements from Extreme Programming to the development practice of industrial products can improve customer integration activities in the product innovation process and the innovativeness of the resulting new products. Dr. Patricia Sandmeier...
Persistent link: https://www.econbiz.de/10013521017