Zielsetzung und Forschungsfrage -- Bestandsaufnahme des Forschungsstands zur internen Unternehmenskommunikation -- Begründung der Eignung der Basistheorie und der Forschungsmethode -- Basistheoretische Grundlagen -- Beschreibung der Konziliaren Organisation -- Optimalitäts- und...

Now more than ever, marketing is assuming a key boundary-spanning role-a role that also redefined the composition of the marketing organization. In this Brief, the marketing organization’s integrative and mutually reinforcing components of marketing activities, customer value-creating...

This book outlines the increasing role of organizational design in management theory and practice. The chapters review the main theoretical perspectives of organization design, identify important theoretical and practical issues currently facing the field, and suggest ways for valuable research...

Bedeutung von Organisation -- Arbeiten in Gruppen und Teams -- Strukturdimensionen der Organisation -- Ablauforganisation -- Organisationsanalyse -- Organisationstheorien -- Neuere Entwicklungen der Organisation -- Change Management -- Projektmanagement.

The second volume of this edited collection offers a number of contributions from leading scholars investigating Blockchain and its implications for business. Focusing on the transformation of the overall value chain, the sections cover the foundations of Blockchain and its sustainability,...

This volume provides the latest outcomes of augmented reality (AR) and virtual reality (VR) research conducted in various industries. It reveals how AR and VR are currently changing the business landscape, and how new innovations provide opportunities for businesses to offer their customers...

This book constitutes the proceedings of the 7th Enterprise Engineering Working Conference, EEWC 2017, held in Antwerp, Belgium, in May 2017. EEWC aims at addressing the challenges that modern and complex enterprises are facing in a rapidly changing world. The participants of the working...

Adapt or die is really the 21st century mantra for business. Authors Norm Johnston provides guidance on how to adopt an Adaptive Marketing model to ensure you are not only prepared for this new data world, but also winning against both traditional competitors and new disrupters.