The 2018 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting … retailers, store brand managers and national brand managers. The three-day event covered a wide range of topics from varied …, cultural dimensions, sales promotions, brand equity, private label pricing, and dual branding – using a wide variety of …

assortment decisions, dual-brand manufacturers, positioning, branding, consumer preferences, online context, economic crisis …

and how to: Make the transition from selling in-store to selling (and winning) online Conduct online brand audits to … pinpoint opportunities for improvement Increase brand equity through high-quality content Maximize online sales by … -- Chapter 4: Confront the New Path to Purchase (And Then Lead the Charge) -- Chapter 5: Activate Your Brand Content -- Chapter 6 …

Wettbewerb bereits erkannt und führt verstärkt sogenannte Bio-Handelsmarken im Sortiment. Die Positionierung derartiger … verhaltenswissenschaftliches Erklärungsmodell, überprüft dieses kausalanalytisch und leitet Implikationen für das Markenmanagement im Einzelhandel …

their brand. They ignore the fact that technology is an enabler of the “experience” it is not “the experience”. Customers …