Emilien, Gérard (ed.); Weitkunat, Rolf (ed.); … - 2017
psychology and behavior, risk perception and communication, marketing research strategies, as well as consumer product regulation … -- Risk Communication -- Perception of Product Risks and Benefits: Comprehension of Products and Messages -- Perception of … Product Risks -- Measuring Risk Perception -- The Perception Risk Instrument (PRI) -- Role of Emotions in Risk Perception …