This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist. Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of...

This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Founded on an extensive review of literature, these case studies discuss the...

Theoretischer Hintergrund und Grundlagen des Nachhaltigkeitskonzepts -- Bedeutung der Nachhaltigkeitsdiskussion für die Unternehmensführung -- Nachhaltigkeit im Kontext des Employer Brandings von Unternehmen -- Empirische Untersuchung zum Einfluss nachhaltiger Werte auf die Arbeitgeberwahl.

Vorwort -- Brand Management: Wie führe ich Marken erfolgreich nachhaltig? -- Zur Messbarkeit von CSR: Markenstudie „CSR auf dem Prüfstand“ -- Überblick: Marken als Treiber der Nachhaltigkeit in der deutschen Markenartikelindustrie -- Die Sicht der NGOs: Was erwartet die Zivilgesellschaft...

Obwohl Nachhaltigkeit verstärkt in die Unternehmensmarke und -kommunikation integriert wird, gibt es bisher wenige empirische Studien, die die individuellen Erfolgsbeiträge einer Unternehmensmarke und unternehmerischer Nachhaltigkeit integriert betrachten. Anhand einer empirischen Untersuchung...

This book analyzes the common set of obstacles to the development and integration of government Information and Communication Technology (ICT) projects and effective e-government initiatives in developing countries. It draws on the expertise and experience of more developed states in the...

Lukas Heim evaluates the performance of a price-level targeting rule compared to that of a standard inflation targeting rule. The comparison is based on a medium-scale DSGE model which has been estimated based on state-of-the-art Bayesian methods. The model for the Swiss economy is an expanded...

This book challenges the common perception that significant regional disparities do not exist in small countries. As small developed countries become increasingly competitive and their economic structures resemble those of the large, a re-assessment of the regional consequences of these changes...

More than half of the world's sovereign states are small economies. The majority are in Sub-Saharan Africa and the Caribbean Basin. For small economies, the globalization process involves opportunities, but also important risks because of their vulnerability and lack of diversification. This...

Savvy companies recognize the value of a strong community. Think of Nike and its community of runners, Nike+, and you’ll quickly understand that creating and fostering an online community around a product or brand is a powerful way to boost marketing efforts, gain valuable insight into...