fashion brands in the Chinese market -- Part 2: Consumers in the Chinese Fashion Market -- Part 2.1: The rising middle class … and luxury fashion consumption Part 2. 2: self-identity and aspirational consumption: a perspective of young consumers … -- Part 2.3: fashion consumption vs. sustainability -- Part 3: Modern Vs. Traditional Chinese Consumers -- Part 3. 1: Brand …

emotional detachment consumers generate against valued brands and how negative experiences affect their and other consumers … which lead to anti-branding and how consumers choose to express their dissatisfaction with a company on individual and … Marketing, Journal of Retailing and Consumer Services, Journal of Research for Consumers, Marketing Theory, and Technovation …