Narrow search
Showing 1 - 10 of 650
Cover Image
The Impact of Culture on Relationship Marketing in International Services : A Target Group-Specific Analysis in the Context of Banking Services
Schumann, Jan H. - 2009
The dramatic increase in global trade confronts service firms with the challenge of adapting their services to the varying requirements of customers in different cultures. Jan H. Schumann focuses on three relationship marketing issues that are of relevance for both academics and practitioners:...
Persistent link: https://www.econbiz.de/10013521277
Cover Image
Online Channel Integration : Value Creation and Customer Reactions in Online and Physical Stores
Binder, Jochen - 2014
customer value and leads to higher willingness to pay, customer loyalty, and purchase intention in a firm's online and offline …
Persistent link: https://www.econbiz.de/10014017356
Cover Image
Iran Revisited : Exploring the Historical Roots of Culture, Economics, and Society
Pirzadeh, Ali - 2016
Introduction -- Rethinking Iranian National Character -- The Role of Ideas and Education in Iranian Society -- Historical Perspectives on Iranian Cultural Identity -- Islamization of Iranian Society -- Qajar Period and the Constitutional Revolution -- Contemporary Iran and the Iranian Economy --...
Persistent link: https://www.econbiz.de/10014019789
Cover Image
Retail Internationalization : Analysis of Market Entry Modes, Format Transfer and Coordination of Retail Activities
Elsner, Stefan - 2014
Retail internationalization is gaining importance in retail practice, but the research status is still fairly narrow. Stefan Elsner aims to close this gap by investigating three important challenges within the retail internationalization process: the appropriate choice of market entry modes, the...
Persistent link: https://www.econbiz.de/10014016997
Cover Image
Reputation Transfer to Enter New B-to-B Markets : Measuring and Modelling Approaches
Falkenreck, Christine - 2010
Definition of Research Problem. - Introduction;Structure of Work; Objective Targets of Thesis. - Theoretical Framework -- Commitment-Trust Theory and the Nature of Commitment; Resource-Based and Knowledge-Based View; Reputation as a Resource, an Intangible Asset and a Barrier. - Perspectives on...
Persistent link: https://www.econbiz.de/10013521317
Cover Image
Retail Internationalization in Emerging Countries : The Positioning of Global Retail Brands in China
Pennemann, Karin - 2013
Reciprocity between Retailer’s Corporate Image and Store Image -- The Effect of Perceived Brand Globalness on Retailer Brand Equity -- The Globalness Route: How Consumer and Brand Level Factors change the Route to Success
Persistent link: https://www.econbiz.de/10014016753
Cover Image
Cultural Perspectives in a Global Marketplace : Proceedings of the 2010 Cultural Perspectives in Marketing Conference
Sharma, Dheeraj (ed.) - 2016
Equity -- Session 7.2: Country-of-Origin and E-Loyalty -- Session 8.1: Professional Topics -- Session 8.2: Special Session …
Persistent link: https://www.econbiz.de/10014019839
Cover Image
Innovationsakzeptanz von Smartphones bei chinesischen Konsumenten : Eine Analyse der Einflussfaktoren
Götze, Franziska - 2011
Produkte westlicher Firmen in China scheitern. Auch in der Wissenschaft wird das chinesische Konsumentenverhalten überwiegend …
Persistent link: https://www.econbiz.de/10014425117
Cover Image
Retail Branding and Store Loyalty : Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats
Weimann, Bettina - 2014
of Retail Brand Equity and Store Accessibility for Store Loyalty in Local Competition -- Managing Retail Brands Within … have a major determining role on store loyalty across different complex contexts. Addressing these issues, Bettina Berg … analyzes first whether corporate reputation and retail store equity have a reciprocal relationship in determining store loyalty …
Persistent link: https://www.econbiz.de/10014016999
Cover Image
Service Fascination : Gaining Competitive Advantage through Experiential Self-Service Systems
Zagel, Christian - 2016 - 1st ed. 2016
Christian Zagel presents a new way of innovating, measuring, and improving self-service systems for retail environments in the context of Customer Experience Management. He shows that technology is used to evoke positive emotions during the shopping experience to not only satisfy the consumer,...
Persistent link: https://www.econbiz.de/10014018265